Win Tuned In Illustrated By Craig Stull Shared As Electronic Format
you have been reading the Pragmatic Marketing website or magazine, there's no new ideas in this book, However, if you haven't kept up or have let your subscription lapse, this is a great book on how to create products or services that people will want to buy.
This book is basically a summarized version of the the curriculum from Pragmatic Marketing's Foundation and Focus courses, Required reading for product managers and executives of any business or organization, Buku baru yg ditemukan dgn harga murah di Braga bookfair, Make sense amp cukup worth it untuk dibaca, Intinya adalah bagaimana membangun kompetisi distingtif hal yang perusahaan kita miliki sedang perusahaan lain tidak, dengan selalu melihat dari sudut pandang konsumen.
Tapi menariknya, jika dipikirstrategi ini sangat mungkin diterapkan di organisasi ya sebut saja di kampus yang mana BEM/himpunan seharusnya tidak hanya membuat proker yg keren amp WAH, tapi benarbertanya ke pasar dalam hal ini masa kampus apa yg mereka butuhkan.
Yah,buku bertambah untuk targetbuku tahun ini! : Baca separuh, Skimming separuh. Mencari strategi dari sejarah industri sepertinya bukan metode yang tepat, Hampir mirip analisa grafik saham, yang katanya bisa meramal pergerakan harga ke depan, Masalahnya, dalam pembentukan produk sungguhan, masa depan begitu tidak pasti, variabel dan instrumen yang tersedia untuk dimasuki pun lebar.
Saya kira idenya baik. Tapi terlalu umum bahwa hal itu dianggap sebagai strategi khusus bernama "tunedin" ini, Semua produsen produk/jasa ingin produknya disenangi bahkan jadi favorit pelanggannya, kan A phrase used throughout the book has recently made its way into meetings throughout my company is "Your opinion, while interesting, is irrelevant.
" And it is a pretty powerful statement, If companies want to be successful, they need to stop using "gutfeelings" in product development,
The book is thirteen years old, so I was a bit amused by some of their
examples that are really obsolete.
Like Blackberry, they spoke about them being an innovative company, This book was written before Facebook was a thing, Before iPhones and certainly before iPads, This book was written when Magnavox televisions were still relevant,
Bottom Line It doesn't matter that this book is thirteen years old, the concepts are long lasting.
It explores the concept of creating a product or service that resonates with buyers, By getting closer to your customers you'll be able to know what they want, and then offer it to them.
By paying attention, you'll be successful,
This book focuses on 'Tuning In' to your customers, The authors lay out astep process for tuning in, very detailed yet written in plain English all readers will understand
.
Find unresolved problems
. Understand buyer personas
. Quantify the impact
. Create breakthrough experiences
. Articulate powerful ideas
. Establish authentic connections
The book is full of several examples of why something like Apples Newton was a flop and why the Nano was a success.
The key concept is does your company/product 'resonate' with your customer, Do you focus on your customers problems or your companies problems The resounding answers is to focus on your customer in the correct manner and the cash will follow.
I listened to the audio book and it is outstanding and also one of my TopBusiness Books of all time.
Stull knows how to identify how to create business breakthroughs and more companies should listen to or read this book.
I highly recommend this book, This was ok definitely good from the perspective of clientoriented solutions, It was a little difficult to apply to enterprise software that has SO MANY requirements, however it's always good to weigh features against need and breakthrough features definitely solve specific painpoints.
A great methodology for determining whether you're listening to yourself or the market, Clearly, the latter is a depiction of opportunitymeetsreality, It debunks the idea that "if you build it they will come" has any staying power in modern markets.
No games or hype, just really pragmatic and market tested methodologies, Seemingly influenced by Clayton Christensen's ideas or is it the other way around, the book clearly describes how one can succeed at the game of selling stuff.
The book is in fact so simple that it may seem irrelevant after a cursory read, But don't mistake it. It is the real deal, I loved it even when I missed the technical stuff as I said it was written in simple and accessible English.
Definitely a book that PMs should read, The examples are quite dated even though they're onlyyears old, However the framework is timeless, The authors are quite proud of themselves,
The actual motions of interviewing customers and doing that well is still missing from the canon of Lean/Get out of the building like books.
Maybe if I were tuned in more to that need I'd write that book : Good book on how you need to look for unmet needs and then thoroughly investigate the views of different potential customers to see what they're looking for and what features would be valuable to them.
A good reminder that it's not our needs and preferences that matter, but those of the audience we're trying to connect with and serve.
This book offers a very practical framework for investigating environment in search of truly great product ideas and implementing them the right way.
It is a nice complement to Pragmatic Marketing trainings authors of the book are also founders of PM, This was so good that I would like to listen to it again before sending it back to the library.
It is great for all people that are in business or want to start their own business, It makes you think of the customer first and what they want and need instead of just doing something because you think it will be big.
Easy to read, well thought out understanding of how businesses and organizations can learn what products and services will be successful in their markets.
It's not an accident that Zipcars and iPods were so successful, their creators did their homework, We all can benefit from the framework the authors lay out here, I find myself using their ideas often, which is a good sign of a book that worked for me.
sitelinkBook review So I read this book for work, and I guess that gave it a homeworky feel which made reading it less fun, but overall the book makes some good points that generally come across as somewhat commonsenseish.
My biggest complaint about the book is the use of contradictory examples, In the first chapter, which talks about how you really need to interview your market, and can't just intuit what the market wants they give a good example Zipcar of a company that did that very carefully and then go on to talk about how Avis was started when the founder got annoyed at the lack of an airport car rental place while traveling and how Disneyland was started based on some Disney intuitions into what was wrong with amusement parks.
I guess they weren't expecting people to pay attention or something, but it irritated me,
Anyhow, the best thing I can say about this book is I got to spend some work time reading a book, which was sort of nice.
This is a good way to get a bunch of Pragmatic Marketing the product management and marketing training firm content without attending a pricey seminar.
I just wish the book were not so repetitive and glib, The content is good as is the methodology, One just wishes the book didn't read just a little too hip and too 's dotcomish,
P. S. And the Coldstone Ice Cream example is already out of date, Ever since my archaeo days, it has amazed me how truly revolutionary a concept "don't think, feel, guess, suspect, or theorize when you can know" usually is.
In Tuned In, the authors go over dozens of case studies of people who built successful businesses and products on a simple idea: address a known need, rather than imagining a need to address.
An important cup check for anyone thinking of going into business, .