Procure Understanding Business Strategy: Concepts And Cases [With Infotrac] Conceived By R. Duane Ireland Manuscript

Read for a college course through AMU, UNDERSTANDING BUSINESS STRATEGY encourages a handson approach to learning with applications and features such as: experiential exercises, BizFlix video clips, and brief end of chapter cases.
Further, features such as the Strategy Tool Box and Your Career provide practical tools as students embark on their own careers.
After reading Understanding Business Strategy, students will not only have an understanding of modern strategic management they will also grasp the application of these tools in their own careers.
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