Acquire Managing Channels Of Distribution: The Marketing Executives Complete GuideROLNICKI, Kenneth Crafted By Kenneth ROLNICKI Readable In Version

a bit old so misses some of the new Internet elements to distribution, This book is a rare example on how it is easy to teach the concepts, show practical examples, and summarize everything inpages without relying on unnecessary phrases and words that just repeat the same idea again and again and increase the size of the book topages.
The author provides detailed explanations on the structure and functioning of distribution channels and depicts a way to effectively build a succesful channel from scratch.
He goes beyond the basic concepts to show additional and important information on antitrust laws and international distribution and competition.
I would recommend reading this book and keeping it as one of your reference books to consult whenever you're up to consider changes in the distribution system that arise because of competitive pressures, changes in customer behavior, or new product launches.
Brilliant! I've been involved with industrial distribution for well over twenty years, Rolnicki has proven there is still much to be learned, considered and applied, Must reading for anyone that has anything to do with any channel of distribution, Excelente contenido Muy claro, preciso y simple para comprender el tema de los canales de distribución, Se recomienda ampliamente su lectura, Channels of distribution is one of the hottest areas in marketing and sales today And no one understands the subject better than Ken Rolnicki Managing Channels of Distribution supplies a much needed source of knowledge and expertise that professionals can rely on Based on case studies and real life experience the book explains the complexities of managing multiple channels distributors dealers manufacturers reps VARs private labels brokers wholesalers retailers and all the rest In the process Rolnicki explores both macro and micro business influences that affect channel effectiveness Special attention is paid to the frustrating areas of channel power and conflict the dangerous issue of legalities and the most critical topic of all the channel design seuence"Channels of distribution is one of the hottest areas in marketing and sales today.
And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a muchneeded source of knowledge and expertise that professionals can rely on.
Based on case studies and reallife experience, the book explains the complexities of managing multiple channels distributors, dealers, manufacturers reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest.
In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness, Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all the channel design sequence.
""Channels of distribution is one of the hottest areas in marketing and sales today, And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a muchneeded source of knowledge and expertise that professionals can rely on.
Based on case studies and reallife experience, the book explains the complexities of managing multiple channels distributors, dealers, manufacturers reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest.
In

the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness, Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all the channel design sequence.
".