Escaping the Build Trap by Perri, Melissa by Melissa Perri


Escaping the Build Trap by Perri, Melissa
Title : Escaping the Build Trap by Perri, Melissa
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To stay competitive in todays market, organizations need to adopt a culture of customer centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the 'build trap,' cranking out features to meet their schedule rather than the customers needs.In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. Youll learn product management principles that can be applied to any organization, big or small.In five parts, this book explores:Why organizations ship features rather than cultivate the value those features representHow to set up a product organization that scalesHow product strategy connects a companys vision and economic outcomes back to the product activitiesHow to identify and pursue the right opportunities for producing value through an iterative product frameworkHow to build a culture focused on successful outcomes over outputs.

Escaping the Build Trap by Perri, Melissa Reviews

  • Raymosley

    This book is absolutely hands down the best practical product management book out there right now. Rather than simply preach the theory like many other books it also gives a number of practical steps, examples and frameworks on the modern outcome focused practice of product management and helps set the benchmark by which product managers should be aiming to work. I had been battling with the theories taught by Marty Cagan, Jeff gothelf et al and how to pratically apply them but so how to articulate in a practical way to my teams. I work in a large scale 10k plus organisation with large scale nationally important products. I have already shared and bought this book for other product managers struggling with what good modern product management looks like and as a guide on the best practice. I thank Melissa for writing such an easy to follow book with the right mix of theory and craft with practical frameworks to help. Must read for anyone getting to grips with product management in 2019.