Free Marketing Analytics: Data-Driven Techniques With Microsoft Excel Articulated By Wayne L. Winston Viewable As Text

Ottimo libro che riesce a spiegare concetti di statistica applicata al marketing in maniera non superficiale, Consiglio a tutti quelli che vogliono approfondire argomenti di analisi di marketing sopratutto legate al forecasting, serie temporali e funzioni tra variabili di marketing.
Tutti gli esercizi e esempi sono su excel rendendo questo strumento accessibile a tutti, Very well organised. Real life scenario based practical book, Highly Recommended This book is a essential primer for managers who would like to understand the basics of data analytics and start immediately with available toolsets with least investment.
A definite buy. Please provide an authorized signatory invoice as the present invoiceis not having any signature blank, love the book, it arrived really quickly as well, thank you : N/A N/AN/A,