| Title | : | Media: From Chaos to Clarity: Five Global Truths That Make Sense of a Messy Media World |
| Author | : | |
| Rating | : | |
| ISBN | : | 0983466238 |
| ISBN-10 | : | 0983466238 |
| Language | : | English |
| Format Type | : | Kindle, Paperback |
| Number of Pages | : | 146 pages |
| Publication | : | Marketing Democracy, Limited, The; Second Edition (August 20, 2018) |
What happens when you apply old school thinking to a new media world? Absolutely nothing! Media: From Chaos to Clarity strips away the bias of a bygone era and offers readers a compass to navigate an exciting and messy media world. The Five Global Truths were introduced in 2011. Today, we have evidence that these Truths can guide us as we travel through Media Chaos. Franks takes us on a journey that celebrates bold pioneers and describes the bumpy ride as we learn to let go of outdated beliefs. Forget the battle of old vs. new media. Rather, Franks describes a media ecosystem where the media collaborate, consumers accelerate great content and where bold pioneers who break old rules realize exponential results.
Media: From Chaos to Clarity: Five Global Truths That Make Sense of a Messy Media World Reviews
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Judy's update to Media: From Chaos to Clarity is perfectly timed and provides a great perspective on the changes shaping the marketing & media industry. From the Five Global Truths to the Three C's (Content, Consumers, Channels) Judy provides an approach to re think the
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I read this as a text (with Professor Franks) and it is absolutely the most useful book I read in my entire graduate program and is something I reference often in my work. Incredibly useful and also well written and laid out (read: not cumbersome to get through). Highly
