Enjoy For Free Do Or Die Designed By Kokich, Clark Available Through Multimedia Format

Clark Kokich, chairman of Razorfish one of the leading digital agencies in the world, Do or Die chronicles the decline of traditional marketing and advertising, and makes a provocative case for why companies should quit simply saying and start doing.


Do what Anything that helps, entertains, or makes it more of a pleasure to do business, Do or Die then goes on to give a prescription for getting your company organized to tackle this new kind of marketing.


Do or Die includes eight case studies of brilliant examples of “doing” from enlightened marketers such as Nike, Coors, Virgin America, VW and Vail Resorts.


Youll also take a deep dive into Kokich's Doers Manifesto these watchwords for organizations that need to realign their thinking in order to move from "saying" to "doing:"

Stop asking the wrong questions
The right ones

are about making a better experience

Find the big idea or keep looking
Flavorofthemonth tactics are no substitutes for an idea

Look for ideas in all the wrong places
Creative thinking can come from anyone

Quit treating media as an afterthought
Media is now creative creative is now media

Dont think in a straight line
Linear problemsolving just might be the problem

Get everyone on the same side of the table
Silos are great for farms, not companies

Engage in risky behavior
Failure is the new mark of success

Know that you cant know
If you love uncertainty, youll love the future of marketing

Be in charge of the pig, not the lipstick
The new chief marketing officer has a seat at the biggest table.