Snag B. Altman And Cos Enlarged Store, 1914 (Classic Reprint) Articulated By B Altman And Company Conveyed As Interactive EBook
from B. Altman and Co's Enlarged Store,
Such a
man was Benjamin Altman, who, in the days when the city of New York was scarcely out of its infancy, gave to the dry goods house which proudly bears his name and as proudly the impress of his dominating personality the impetus which forced it onward and upward, through years of patient, unremitting labor, to its present prosperity.
Mr. Altman, even in those early days, f ully grasped the potentialities of the upright, honest merchant who could make fair dealing and impeccable reliability the watchwords of his life, in and out of business and, throughout his long and eventful career, never did he deviate from the path of integrity that he had mapped out for himself in the beginning.
The foundations of the Altman business were laid in a small store on Third Avenue, near Tenth Street, Here Benjamin Altman, then little more than a youth, but already equipped with the keen discernment and balanced judgment of maturity, began to carve out his great future.
Selecting his merchandise with the fine artistic taste and the infallible sense of values which were among his most salient characteristics, and paying cash for every bill of goods he purchased, he early established, both for himself and his store, a reputation for reliability which has never been assailed because it is unassailable.
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