Glen Peters
This text combines the modern management technique of scenario planning with a vision of the business challenges of the future.
Scenario planning enables managers to look to the future and imagine what their customers might be like in five, ten oryears time.
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Epub | Beyond the Next Wave: Imagining the Next Generation |
By | |
ISBN | 0273624172 |
ISBN-13 | 9780273624172 |
Publication | First published January 1, 1996 |
Number of Pages | 230 |
Format Type | Paperback |