Download Problem Solved: A Primer In Design, Branding And Communication Picturized By Johnson Michael Provided As Audio Books

a few days early in a condition fully matching its description, Very happy with the purchase! As expected, Thanks Buen libro en su fecha de publicación, A día de hoy lo considero obsoleto, To start, a note for anyone that bought the first edition of the book Problem Solved: A Primer in Design and Communications , my review won't make any comparisons with the two editions as I have never seen the original.
This second edition of Problem Solved is published by Phaidon, who seem to be the only publishers producing consistently decent books on design/advertising/communications call it what you will.
Books covering this genre traditionally tend to be about the visuals than the text they're usually aimed at 'providing a source of inspiration' and offer very little detail about campaigns the text is usually an obsequious pat on the back for the author's mates.
Problem Solved turns this on its head by looking atrecurring problems faced in design, branding and communication i, e. the challenges faced by companies in trying to communicate with their target audience, and

then explores how those problems can be and have been successfully solved, It's actually a clever piece of marketing as the premise of the book is that 'creative people' are looking to solve problems be it the crap brief and/or their clients' problems.
Without boring you with the entire list of problems the book looks to solve, it does include: older brands that face possible extinction creating illusions when price is the key message using shock tactics brand evolution information rejection over designed communications and appealing to younger generations.
I've simplified the chapter titles here the author uses witty titles, Each chapter explores one of these problems in some detail with the author using his vast experience to look at the original issue and then using case studies to explore and, importantly, explain a solution in great detail.
The text is easy to read and understand no pats on the backs for chums and mates every couple of sentences, The author really has done his homework and it's nice to see a mixture of classic as well as modern campaigns being featured, Another plus is that there is a great mix of examples and case studies in the book usually these books are US based, but Problem Solved covers, for example, BB, Channel, Tate, Natural History Museum, O, British Airways and Eddie Stobbart.
There are many UK/European brands covered, and also the usual mix of international mega brands Coca Cola, Sony etc, It's a fairly chunky book not one of those coffee table size monsters that are impossible to read, but I don't believe the author meant for this to be read from cover to cover.
Rather, it's of a reference book that you dip in and out of if you need help with a specific communication issue, I've knocked off one star for a few reasons:, Layout who comes up these layouts There are lots of images dotted on every page and the text interweaves and meanders around them, making it incredibly difficult to read.
This is compounded by each page having a different layout,. Images/feel the reproduction of some of the images is pretty awful, The pages are cream than white, and there's as school text book feel to Problem Solved,. Digital communications these aren't really covered, Given how important this medium is, and how many communication mistakes are made online, a couple of chapters on digital issues would have been useful, Overall, a different take on the genre and the book will be a useful reference for budding designers, and those working in branding, marketing, communications whether in house or in agencies.
Wasn't what I had contemplated, It's just o. k. Designers and advertisers have always had to interpret design briefs, produce solutions to problems and work to keep their clients' brands fresh and in the public consciousness.
Each chapter in this text deals with a specific problem and presents a case study to illustrate a particular solution, .