polination can often be productive, and in this case it may be, There is much detail here, and the specifics are interesting, It combines, value proposition, with the modern conception of Porter's value chain, the ecosystem, I lack the maturity in this area, to really comment further, The book is a bit light on logistics, Recommended. Outstanding. Ron has a real talent for making business entertaining, I listened to the audiobook and its very good, The book details several business ideas and their failures and why they failed, Two examples from the book arerun flat tires originally developed by Michelin which included a TPMS and they failed Michelin failed to consider whether repair shops could repair these tires and they could not because they lacked the machines amp training to do so and Michelin failed to consider this andthe failure of inhalalable Insulin by Pfizer because Pfizer failed to realize that most general practitioners lacked the specialty diagnostic equipment to test whether a patient was a good candidate for this new delivery method for Insulin which led to multiple visits that insurance providers refused to pay for.
The author also talks about the shift from cinema movies and migration from acetate reels to digital films and that shift required subsidy by the move studios to secure the change among independently owned theaters which had a tremendous capital outlay for new equipment.
Essentially new business ventures or ideas fail because the teams involved from Product Managers, Project Managers, Commercial Leaders, Regulatory Directors, Marketing Leads, and others fail to think of every detail or take a wide or wider lens approach and forgot to consider an important, and usually expensive, barrier to adoption by a group or person in the supply and value chain.
I highly recommend this book, Побутує хибна думка, що найкращий продукт або найперший в більшості випадків виграє. Але без підтримки партнерів, готовності споживачів та готовності ринку нічого не вийде. Власне конкуренція трансформується з конкуренції продуктів в конкуренцію екосистем.
Автор аналізує природу бізнесекосистеми крізь призму створення доданої цінності у ланцюжку взаємодії з клієнтами й доповнює загальну картину системою управління стратегічними ризиками.
Для кожної інновації є вікно можливостей
Чи став Амазон би лідером ринку без сторонніх продавців Мабуть ні. Будьяку успішну екосистему наповнюють послідовники, які є у виграші. Їхній шматок пирога може бути меншим проти шматка пирога лідера, але, вони піддаються абагато нижчому ризику. Щоб лідер перемагав, послідовники також повинні перемагати.
Загалом книга про подолання перешкод та приховані проблеми інновацій. Основний виклик лідера екосистеми створити малу клієнтської цінності, яка показує шлях до кінцевого споживача.
Мапа враховує, що всі необхідні партнери отримають удосталь вигод для того, щоб гарантувати їхню участь, а також у кінцевому підсумку залишає досить цінності для лідера, щоб його зусилля мали сенс.
Успішні лідери екосистем отримують свої величезні прибутки в кінці після того, як екосистему буде створено та запущено. Але спочатку вони будують, жертвують та інвестують, щоб забезпечити участь інших.
Цікаві, доволі сучасні приклади kindle, amazon, ipod.
Мало хто заперечуватиме, що ipod чудовии продукт, кращий за будьякий інший мрзплеєр. Але чи вшестеро кращий Чому ця технологія здобула такий колосальний успіх, натомість інші усталені, розумні майже не досягли прогресу Зрештою, Аррle запізнилася на три роки. Але, можливо, цю логіку варто перевернути: може, усі інші стартували на три роки раніше, ніж треба
Не погана книга, але можливо написана занадто академічно. Моя оцінка з. Oftentimes organisations are too focus on execution of innovation that little did they know the existent of blind spots or hidden traps.
The Wide Lens is a book worth reading for those who are into management as it offers a broad perspective for navigating the new and changing world of interdependence.
𝐇𝐨𝐰 𝐜𝐚𝐧 𝐠𝐫𝐞𝐚𝐭 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐝𝐨 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐫𝐢𝐠𝐡𝐭 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐫𝐞𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐧𝐞𝐞𝐝𝐬, 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐭 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬, 𝐛𝐞𝐚𝐭 𝐭𝐡𝐞𝐢𝐫 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 𝐭𝐨 𝐦𝐚𝐫𝐤𝐞𝐭 𝐚𝐧𝐝 𝐬𝐭𝐢𝐥𝐥 𝐟𝐚𝐢𝐥𝐬
The WideLens Perspective on innovation strategy considerdistinct types of risk that exists within ecosystems:CoInnovation Risk, andAdoption Chain Risk.
Although the cases outlined in this book might seem a bit outdated but the insights on innovation strategy are still relevant.
𝐅𝐨𝐫 𝐭𝐡𝐞𝐬𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐞𝐝, 𝐢𝐭 𝐢𝐬 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐞𝐧𝐨𝐮𝐠𝐡 𝐭𝐨 𝐦𝐚𝐧𝐚𝐠𝐞 𝐲𝐨𝐮𝐫 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧. 𝐍𝐨𝐰 𝐲𝐨𝐮 𝐦𝐮𝐬𝐭 𝐦𝐚𝐧𝐚𝐠𝐞 𝐲𝐨𝐮𝐫 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦.
Ecosystem reconfiguration is the central of every new value proposition that breaks from the existing industry mold.
However, most organisations find managing innovation ecosystem is troublesome because the tools and systems they have honed over the years of managing successful standalone innovations are illsuited to address the interdependence challenges thay are inherent in the transition to ecosystems.
Such reluctance leads to innovation blind spot,
The Wide Lens is sure a good tool guide for a pathbreaking perspective on innovation.
It changes the way you see and think!
Very interesting book, from my point of view.
I am planning to read more on the subject, This is a big idea, but the writing wasn't great, The insight is that innovating a single product/service isn't enough, You have to innovate a new ecosystem for that to thrive in, The best part were stories of failures Michelin not getting repair shops onboard ruining a new tire tech and successes Amazon's Kindle winning because it had the publishers.
But the writing is very dry and academic and it could have been/shorter, How can great companies do everything right identify real customer needs, deliver excellent innovations, beat their competitors to market and still fail
The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends.
In our increasingly interdependent world, winning requires more than just delivering on your own promises, It means ensuring that a host of partners some visible, some hidden deliver on their promises, too.
In "The Wide Lens," innovation expert Ron Adner draws on over a decade of research and field testing to take you
on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence.
A riveting study that offers a new perspective on triumphs like Amazon's ebook strategy and Apple's path to market dominance monumental failures like Michelin with runflat tires and Pfizer with inhalable insulin and still unresolved issues like electric cars and electronic health records, "The Wide Lens" offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.
"The Wide Lens" will change the way you see, the way you think and the way you win.
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