Secure Don't Talk To The Media: 29 Secrets You Need To Know Before You Open Your Mouth To A Reporter Author Gerard Braud Accessible In Edition

book is VERY much Intro to Media Relations, It is a perfect book to read for someone who is transitioning into a position where they might have to do more media relations than previously.
Otherwise, most professional communicators should avoid it since it is extremely remedial,

However, it gets four for being absolutely perfect for people in your executive team to read, If you work in public relations and have a CEO or a CFO that are a bit tentative about doing media interviews, this is a perfect book to send them so

they can feel like they're secure in what journalists want and what they can offer.
It has a way of laying out all of this information in a very easy to remember way so anyone can feel like they're now equipped to do media interviews and not get caught offguard.
The perfect resource for anyone who is about to be interviewed by the media, A wonderful, quick to read, easy to understand pocket guide, Perfect for a busy corporate executive, government employee, or those who work in the notforprofit sector, A great precursor or follow up to Media Training, .