Seize How The Cadillac Got Its Fins: And Other Tales From The Annals Of Business And Marketing Constructed By Jack Mingo Categorized In Paper Copy

read I bought How the Cadillac Got Its Fins: And Other True Tales from the Annals of Business and Marketing a few years ago while perusing the Pop Culture section of a bookstore amp decided to pick it up for a reread.


Jack Mingo tells the stories of "eccentrics, weirdos, kooks and wackos" whose products or advertising schemes have become household names in the US.
Jobs amp Wozniak's Apple Computer saga start the book other tales include Harley Earl amp his radical redesign of the GM product line the source of the title the history of amp enmity between CocaCola and PepsiCola Elsie, the Borden Cow amp Chiquita Banana as goodwill mascots and the creator of the Sugar Daddy also being father of the John Birch Society.


Each chapter is only a few pages long which means the full story is condensed down into its highlights, Mingo has no endnotes or bibliography section not even an index just a table of contents with cutelynamed chapters, He presents both the Chevrolet Nova "no va" and CocaCola in Chinese "bite the wax tadpole" urban legends as truth, which for me, throws his research into question.


Recommended for introlevel reading about the history behind selected businesses amp advertising campaigns but delve deeper if you're interested in any particular story.

A little dated now publishedbut the back stories of marketing campaigns, products and company origins are very interesting, From the bestselling author of The Whole Pop Catalog and The Couch Potato Guide to

Life comes this entertaining look at the true, often bizarre, and entertaining stories behind the invention and marketing of our most familiar and cherished products.
Prepare to be captivated. Entrepreneur magazine. .