Immerse In Connected Strategy: Building Continuous Customer Relationships For Competitive Advantage Formulated By Nicolaj Siggelkow Accessible As Hardcover
on Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage
of us are aware that our world is increasingly getting more connected, Thanks to the power of the internet the global reach of many companies has increased exponentially over the last decade, However, it is not just the global presence of these companies are becoming more evident these days, More personally, we also sense the increasing reach of these instituion towards our private lives,
This book does an amazing job of helping executives on how to develop connected strategies in their respective organizations, If you are someone looking to redefine your business model by taking advantage of artificial intelligence, machine learning, and deep learning, this book will guide you through the thinking process on how to start planting the seeds of connected strategy.
Moreover, this book also addresses the privacy concerns of the customers involved,
One of the things I really like about this book is how they infuse their explanations with real life examples on how companies such as Uber, Disney, Amazon, etc used the ideas to take their respective businesses to success.
The authors illustrated it really well that this book would appeal not only to business leaders but to every day consumers, I find the examples of latest technological as well as business model innovation really entertaining as much as educational,
Another useful aspect of this book are the workshops, This is a business book anyway so this is written to help business executives to start putting the ideas in these book into proper perspectives.
I like that the authors provided sample tables on how executive teams can do actual workshops, This book also has a website where you can get tons of resources like worksheets and podcasts, sitelinkwww. connectedstrategy. com. Simply put, as Reid Hoffman says, read this book if you want to build a business model of the future, Disruptive Business Strategy
Very structured framework linking business strategy of continuous customer relationship based on new data driven way approach.
Supported with new revenue models and technologies becoming a trusted partner model rather than transactional partner competing in commodities, Real eyeopener and stepbystep inspiration supported by tools, structured workshops and xindustry applications/analogies, My best business strategy book so far, Connected relationship is the key, . . It explains well what you have to do with your business as a strategy such an amazing book and I would recommend this to anyone who got an interest in applied economics.
easy to understand and get the point of the authors, when I bought this book at WHSmith I just thought this book was about customer relationships only, based on what was written on the cover.
but it turned out to be much more than that and exceeded my expectations completely!! this book mainly talks about how to form a sustainable business model with customers as the core center.
in the context of fierce competition between firms, it is customer relationships that make the difference and keep them loyal to your business.
this book has em all you need and you won't ever be dissatisfied!
I still believe it is God's plan that I happened to come across and buy this book among hundreds of options! thank you, two authors, for having established such a great work like this! Interactions between companies and their customers have historically been episodic in nature.
A customer identifies an unmet need either independently or through persuasive marketing and then proceeds to browse for a solution until a satisfactory one is found.
In their new book Connected Strategy: Building Continuous Relationships for Competitive Advantage, authors sitelinkNicolaj Siggelkow and sitelinkChristian Terwiesch provide a detailed examination of how technology has changed the traditional customer interaction forever.
The drive to improve upon episodic interactions is built on two glaring weaknesses in that process, First, customers have to do a lot of research up front and then wait for delivery a temporal gap, Second, customers must often settle for what the company has available rather than what they really want a value gap,
Siggelkow and Terwiesch describe four specific pathways for transforming episodic interactions into the competitive advantage of continuous customer relationships:
Respond to Desire
Disney began experimenting with Radio Frequency Identification RFID tag technology as far back aswhen they used bracelets to keep track of children on their cruise ships.
When the technology was transferred to the theme parks, the Magic Bands, as they became known, became an integral component of a magical guest experience.
As the technology advanced, the transactional advantage paying for goods and getting Fast Pass tickets has been elevated to a point where characters can see the name of a guest as she or he approaches and offer a personal greeting.
Curated Offerings
Publisher McGrawHill Higher Education has leveraged technology to replace textbooks with interactive digital learning experiences.
Students progress through the material can be tracked and reported back to the professor, flagging any topic areas where the student appears to be struggling.
As such, each student: “thus receives a curated and customized learning experience rather than a standard textbook, ”
Coach Behavior
Nike has transformed the purchase of a pair of running shoes into the purchase of a wellness system that builds a continuous relationship with customers and their peers.
Microchips embedded in the shoes generate workout data that analyzes performance while also allowing customers to share information with their friends and family on social media.
Automatic Execution
Disneys Magic Band features prominently here too, as technology allows company photographers to deliver a complete photo album of your stay at the park: “without the customer every noticing a camera.
” Customers no longer have to be harassed by photographers on Main Street when they enter the park, and if they dont like the photo album, they simply decline to purchase.
The authors recognize the urgent need for close attention to data protection and trust development as many of these capabilities veer towards: “the grey zone between Big Brother and parental love.
” However, their expectation is that the potential for operational cost savings will continue to drive experimentation with and broader adoption of this technology.
Connected Strategy delivers a fascinating examination of the potential of continuous relationships with your customers, Using rich examples and practical advice, this book offers a clear roadmap to keeping customers for life,
sitelinkSoundview subscribers get indepth summaries of the key concepts in bestselling business books like this one delivered to them every month! sitelinkTake your career to new heights by staying uptodate with the trends and ideas affecting business leaders around the globe.
Good strategy overview and interesting business cases, High quality approach to the analysis of new technologies and trends in the times of emerging trends that shape new businesses and business models.
Still customer focus is very important and the book uncovers the topic, I think it is indeed very useful to shape a strategy of continuous customer interaction and this is what the future of any business is about.
Recommend this book as a thoughtful reading with a lot of interesting examples of big corporations, This is neither a book for those looking for a primer on corporate strategy nor a typical book from two academics full of theories but with limited or no application in the real world.
Siggelkow and Terwiesch
did a good job in laying out the fundamentals of their connected strategy framework, but what stands out to me is the workshop material chapters,andwhich bring all the concepts together and walk you through the steps and the thinking process to apply the framework in a real world situation, this builds credibility in the framework as it becomes apparent that it has been generated and refined through application in real business situations.
I miss, however, that even though the connected strategy framework is applicable to almost any company size the authors insist on using just large corporations the likes of Uber, Disney, Rolls Royce or Nike to illustrate their points and there are limited or no references to smaller players.
If you are familiar and have studied strategy before, this book is exactly a repetition of a whole lot of same ideas of Uber Airbnb and Food delivery businesses etc.
This book does an amazing job of helping executives on how to develop connected strategies in their respective organizations, If you are someone looking to redefine your business model by taking advantage of artificial intelligence, machine learning, and deep learning, this book will guide you through the thinking process on how to start planting the seeds of connected strategy.
Moreover, this book also addresses the privacy concerns of the customers involved,
One of the things I really like about this book is how they infuse their explanations with real life examples on how companies such as Uber, Disney, Amazon, etc used the ideas to take their respective businesses to success.
The authors illustrated it really well that this book would appeal not only to business leaders but to every day consumers, I find the examples of latest technological as well as business model innovation really entertaining as much as educational,
Another useful aspect of this book are the workshops, This is a business book anyway so this is written to help business executives to start putting the ideas in these book into proper perspectives.
I like that the authors provided sample tables on how executive teams can do actual workshops, This book also has a website where you can get tons of resources like worksheets and podcasts, sitelinkwww. connectedstrategy. com. Simply put, as Reid Hoffman says, read this book if you want to build a business model of the future, Disruptive Business Strategy
Very structured framework linking business strategy of continuous customer relationship based on new data driven way approach.
Supported with new revenue models and technologies becoming a trusted partner model rather than transactional partner competing in commodities, Real eyeopener and stepbystep inspiration supported by tools, structured workshops and xindustry applications/analogies, My best business strategy book so far, Connected relationship is the key, . . It explains well what you have to do with your business as a strategy such an amazing book and I would recommend this to anyone who got an interest in applied economics.
easy to understand and get the point of the authors, when I bought this book at WHSmith I just thought this book was about customer relationships only, based on what was written on the cover.
but it turned out to be much more than that and exceeded my expectations completely!! this book mainly talks about how to form a sustainable business model with customers as the core center.
in the context of fierce competition between firms, it is customer relationships that make the difference and keep them loyal to your business.
this book has em all you need and you won't ever be dissatisfied!
I still believe it is God's plan that I happened to come across and buy this book among hundreds of options! thank you, two authors, for having established such a great work like this! Interactions between companies and their customers have historically been episodic in nature.
A customer identifies an unmet need either independently or through persuasive marketing and then proceeds to browse for a solution until a satisfactory one is found.
In their new book Connected Strategy: Building Continuous Relationships for Competitive Advantage, authors sitelinkNicolaj Siggelkow and sitelinkChristian Terwiesch provide a detailed examination of how technology has changed the traditional customer interaction forever.
The drive to improve upon episodic interactions is built on two glaring weaknesses in that process, First, customers have to do a lot of research up front and then wait for delivery a temporal gap, Second, customers must often settle for what the company has available rather than what they really want a value gap,
Siggelkow and Terwiesch describe four specific pathways for transforming episodic interactions into the competitive advantage of continuous customer relationships:
Respond to Desire
Disney began experimenting with Radio Frequency Identification RFID tag technology as far back aswhen they used bracelets to keep track of children on their cruise ships.
When the technology was transferred to the theme parks, the Magic Bands, as they became known, became an integral component of a magical guest experience.
As the technology advanced, the transactional advantage paying for goods and getting Fast Pass tickets has been elevated to a point where characters can see the name of a guest as she or he approaches and offer a personal greeting.
Curated Offerings
Publisher McGrawHill Higher Education has leveraged technology to replace textbooks with interactive digital learning experiences.
Students progress through the material can be tracked and reported back to the professor, flagging any topic areas where the student appears to be struggling.
As such, each student: “thus receives a curated and customized learning experience rather than a standard textbook, ”
Coach Behavior
Nike has transformed the purchase of a pair of running shoes into the purchase of a wellness system that builds a continuous relationship with customers and their peers.
Microchips embedded in the shoes generate workout data that analyzes performance while also allowing customers to share information with their friends and family on social media.
Automatic Execution
Disneys Magic Band features prominently here too, as technology allows company photographers to deliver a complete photo album of your stay at the park: “without the customer every noticing a camera.
” Customers no longer have to be harassed by photographers on Main Street when they enter the park, and if they dont like the photo album, they simply decline to purchase.
The authors recognize the urgent need for close attention to data protection and trust development as many of these capabilities veer towards: “the grey zone between Big Brother and parental love.
” However, their expectation is that the potential for operational cost savings will continue to drive experimentation with and broader adoption of this technology.
Connected Strategy delivers a fascinating examination of the potential of continuous relationships with your customers, Using rich examples and practical advice, this book offers a clear roadmap to keeping customers for life,
sitelinkSoundview subscribers get indepth summaries of the key concepts in bestselling business books like this one delivered to them every month! sitelinkTake your career to new heights by staying uptodate with the trends and ideas affecting business leaders around the globe.
Good strategy overview and interesting business cases, High quality approach to the analysis of new technologies and trends in the times of emerging trends that shape new businesses and business models.
Still customer focus is very important and the book uncovers the topic, I think it is indeed very useful to shape a strategy of continuous customer interaction and this is what the future of any business is about.
Recommend this book as a thoughtful reading with a lot of interesting examples of big corporations, This is neither a book for those looking for a primer on corporate strategy nor a typical book from two academics full of theories but with limited or no application in the real world.
Siggelkow and Terwiesch
did a good job in laying out the fundamentals of their connected strategy framework, but what stands out to me is the workshop material chapters,andwhich bring all the concepts together and walk you through the steps and the thinking process to apply the framework in a real world situation, this builds credibility in the framework as it becomes apparent that it has been generated and refined through application in real business situations.
I miss, however, that even though the connected strategy framework is applicable to almost any company size the authors insist on using just large corporations the likes of Uber, Disney, Rolls Royce or Nike to illustrate their points and there are limited or no references to smaller players.
If you are familiar and have studied strategy before, this book is exactly a repetition of a whole lot of same ideas of Uber Airbnb and Food delivery businesses etc.
The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations, . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.
There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers.
Rather than having occasional, episodic interactionswhere customers realize they have an unmet need and then look for ways to fill itfirms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.
Firms such as Nike, Disney, Progressive Insurance, McGrawHill Higher Education, Medtronic, HewlettPackard, and Tesco are developing and competing on connected strategies: creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.
Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the tradeoff between superior customer experience and low cost, and how companies can formulate, design, and implement them.
In showing how to create a connected strategy, the authors reveal the four pathwaysrespondtodesire, curated offerings, coaching, and automatic executionfor turning occasional, episodic interactions into continuous relationships.
Siggelkow and Terwiesch show you how to:
Integrating rich examples, howto advice, and tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry.