Download Invent And Wander: The Collected Writings Of Jeff Bezos Narrated By Jeff Bezos Readable In Audio Books
Good:
Fast read,
GREAT introduction by Walter Isaacson he's always a treat!
Amazing to watch Amazon grow through the shareholder letters from the mids to presentday,
Some great sticky ideas:
"Oneway/Twoway door" decision making framework: don't apply the same deliberate, slow, meticulous decision process of oneway decisions to reversible twoway decisions.
Act fast.
"Disagree and commit". Even if you disagree with a course of action, you can get to the important part the ACTION by disagreeing and committing to proceed, no Itoldyouso's allowed failure is good
"Worklife harmony", "Balance" implies these two things are in opposition, and they don't have to be,
The Bad: SO REPETITIVE, Thesepages could have been condensed down into astarpage book, But the same stories from Bezos' childhood and same anecdotes and same corporate mantra were reprinted again and again and AGAIN and AGAIN AND AGAIN!!!!!!!!!!!!!! While each individual speak or shareholder letter would have been interesting on their own, to compile them into a book without removing the redundancies is a waste of reader time.
As a space geek I was hoping for some meaningful content on Blue Origin near the end, but it wasn't there,stars.
My recommendation: Borrow from the library, read the Walter Isaacson intro, and start reading the shareholder letters until you've heard it all before, then stop.
This book is largely collection of all the Amazon shareholder letters from, all of which can be found on Amazon's website for free, It also contains snippets for a few other talks that Jeff Bezos has given over the years, Many of these talks are also available online for viewing through YouTube, It's a good collection of the key ideas Bezos has wanted to expound over the years organized into one place, A few key takeaways from the book:
, Obsess over customers As opposed to obsess over competition, Customers are always dissatisfied, which keeps you on your toes and prevents you from getting complacent, If you focus on competitors and you see yourself running faster than everyone else, you may be tempted to slow down, Over the long term, this also aligns with shareholder interests
, Focus on long term Ideas often take time to play out, At Amazon's current scale, even the best ones takeyears to have a meaningful impact on the overall business, Some efforts are not very apparent based on data, such as Prime in its early days, What's happening in the current quarter has likely largely been set in stone by years of prior efforts, Over the long term, focus should be on free cash flow per share, Amazon largely operates in scale businesses with high fixed costs, so in investment phase this may not be apparent, but Bezos is very clear that free cash flow is the focus as a sidenote, an interesting fact about Amazon's financial statements is that they present the cash flow statement first, whereas most companies present either the balance sheet or income statement first
.
Decisions usually rely either onquantitative data orjudgment, Decisions which rely on data generally have a "right" answer and do not require much judgment, Fulfillment center capacity and inventory purchasing decisions can largely be answered through poring through data, However, certain decisions, like lowering prices, require judgment despite lack of data, or even in the face of contrary data, The judgment Amazon made was that relentlessly returning efficiency improvements and scale economies to customers in the form of lower prices creates a virtuous cycle that would maximize free cash flow over the long term.
This is despite evidence that short term price elasticity data generally indicates that
price decreases are not made up by volume at least in the short term.
The wholeshareholder letter on making decisions is excellent
, Hiring framework:Missionaries over mercenariesindividual raises the average performance of group he or she is joiningalong a certain dimension the individual is a superstar,Bezos thinks of missionaries as those who are obsessed with delivering a highquality product or service, in contrast to mercernaries who are merely trying to flip their stock at a good price.
Ironically, missionaries tend to do better in terms of shareholder returns,Making sure the individual raises the average performance of a group means you're constantly raising the bar for both new employees and existing employees,In some way, have to see the individual as exceptional even if not directly related to work might be an Olympian or singer for example
.
Decisions are broken into two types: Type: reversible or Type: irreversible, Typedecisions therefore require a lot of thought and deliberation, Mistake most organizations make is they apply the same level of rigor to everything, and treat Typedecisions in the same way as Typedecisions, Speed of decisionmaking is hugely important in business and is lost if everything is treated a Typeproblem, Usually you learn and adapt along the way, so going forward on Typedecisions results in much better agility for organizations
, Working backwards Focus on what the customer needs, then backsolve to what we ought to be doing, The contrast is skillsforward we are really good at X, what else can we do with X Problem is that if you're skills forward you don't get pressured to develop NEW skills.
Working backward from the customer needs demands new competencies over time, For example, before Kindle Amazon had never built and sold a piece of hardware, The mission was to have a device that could get every printed book in history withinseconds, and had to exist seamlessly with integrated software, Amazon had to hire a bunch of hardware engineers and figure out how to do that
There are many more insights contained in the book.
Reading through it can get repetitive at times because you can see how Bezos has come to rely on a handful of talking points and stories which have formed the core principles of how he approaches business.
Nonetheless it was highly engaging, and I'm glad that Walter Isaacson compiled all of these writings into one place, .