Receive Character Design Today: 200 Powerful Characters And Applications Originated By P.I.E. Books E-Text

I think I saw this book on your Goodreads shelf, It is indeed a wacky collection of characters, mostly from Japan, created to be mascots for products, And not just cute children's toys, but appliance and retail companies that you'd never expect to have such a welldeveloped ad campaign with a cartoon character, By

"welldeveloped," I mean that the characters have richly imagined lives outside their career as salescharacters,

Example: Monsuke, a cartoon monkey for a TV station, has a Profile as follows: "Eight years old, Lives at One Green Forest, Full of curiosity, he loves trying his hand at all sorts of things, quite often unsuccessfully, He has the looks of a beau and the personality of a comic, but is basically a listless sort, He likes bananas, hates spiders, and has a habit of saying 'mon, '"

Monsuke would have gotten along great with my childhood stuffed animals, Why do the Japanese get all the cute characters The product or service can be more boring than dust, but does that stop them from developing an irresistable mascot for it No.
Take the electricpink bunny, "Sakuretsu Kun," developed for Sakuraya Co, a "electric household retailer. " Here's his description: "Designed to be a somewhat zany creature that would reflect the power of the giant homeappliance retailer yet be loved by all, " And: "Ever bouncing about for the sake of the customer, "



Meet "Umatase!", the horse who advertises for the Tokyo Metropolitan Racing Association: "His tongue sticking out in a lax sort of way, a sharp look in his eyes as if he has something to say.
By no means a flatterer, he has a venomous look, Not simply cute, he was fashioned as a character than can be a spokesman of human motives and complaints, He is meek, serious, willing, but lazy, " OMG and that's just one of the hundreds that you need to know about, Fascinating how the Japanese create various kawaii characters with profiles, families, storylines, and accompanying accessories to market their products, Manufacturers e. g. Aijinomoto panda, media companies e, g. NHK's Domo monster, public organizations e, g. Post Office's Masumasukun, all have their kawaii mascots, Today, a character serves as one of the most powerful communication tools with which to convey a clear message from a company to its target audience, and differentiate its product from the competitors.
This collection presents overrecent characters used in posters, catalogs, packages, instore designs, Tshirts, key holders, and more, The book follows design concept, how a character is created according to the companys marketing plan, each characters statistics, such as place of birth, family, characteristics, hobby, etc.
, and is also described in the text so that readers can see how a character is defined and positioned for a particular promotion of a product or service.
In addition, there are three brief case studies where the process of creating a character from scratch is featured, showing "brief idea," "rejected design," and the "adopted design" of a character as well as its application in the end.
Aboutof the characters in the book are created in Japan, the most characterrich country in the world, .