Get If It Bleeds, It Leads: An Anatomy Of Television News Developed By Matthew Robert Kerbel Readable In Paperback

You've been watching television news forever, You're intimately familiar with the friendly faces and soothing voices that nightly tell you what's wrong with the world.
You think you know everything there is to know about them, You're wrong. If It Bleeds, It Leads takes us minutebyminute through twoandonehalf real hours of syndicated, local, and network information programming to uncover the truth behind what passes as news.
Why is the only real difference between Jerry Springer and Dan Rather that Dan's guests usually don't need medical attention How did a load of baking powder spark two minutes of highstrung local news coverage It's all here: the personal revelations of talk show guests the dangers lurking in your neighborhood sports sex celebrity power and weather updates every ten minutesall real material taken from real broadcasts designed to keep viewers glued to the screen.
.