Download Your Copy The Spot: The Rise Of Political Advertising On Television Produced By Edwin Diamond Available In Audiobook

this third edition of their classic study of the political commercial, or polispot, veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of thepresidential campaign the AilesAtwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity.
The authors take a close critical look at the key political ads ofand, with particular attention to the subtexts directed at voters' racial attitudes and fears, They also preview thesecond arguments and attacks of themedia campaign, In a new chapter, Diamond and Bates examine the case against spots, They take a hard look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise, They evaluate the proposals to ban or severely restrict the spot, They also assess the growing press scrutiny of TV campaigns, such as the use of truth boxes in newspapers, Their verdict on political ads will surprise many viewers and cheer all friends of the First Amendment, As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season.
Okay, so I'm reading this a second time, because the first time I read it I was mostly drunk, I'm still mostly drunk! But reading it two times while drunk is better than one time while drunk, Right

Why is this book rated so low The dudes who wrote it are veteran journalists, and their comprehensiveness in securing interviews with survivors of theth century spot wars, and researching the recorded history where principals could not be located or were dead, is astounding.


There are even shotbyshot descriptions of political ads that would make alevel film professor at least, and I can say this for certain because I've TA'd for several, who also taught at the doctoral level nod their head in approval.
Shit is comprehensive and interdisciplinary,

If you don't rate this book five, . . Well, in my estimation, you're judging it on what you perceive at its politics, Which, like: Dude, seriously This book is totally apolitical, Though both writers are staffers at "LAMESTREAM LIBTARD MEDIA" outlets Diamond at the New York Times, and Bates at The Guardian if there's anything pejorative in this book about any party, it stems from that party's gaffes in re signing off on a misguided campaign.
Both authors are ridiculously impartial,

And the people who shot those campaigns are there to be all, "Oh, dude, it was all about the money, . . " and tell you their honest thoughts, decades and bottles of bourbon later, Diamond and Bates really know how to suck up to a source,

Which is where this book has the most value, and I think its authors would agree: When you objectively evaluate a bipartisan war in a text, any political judgement comes from the reader's snapevaluation of what each party did and when and whatever.
If you disagree with anything in this book, it's with your own hesitance at your own political beliefs,

So yeah As a mostlyformer journalist and a registered Green, disillusioned with even that party's line, I can safely say that there totally isn't any bipartisan nonsense here, I have RightLib friends who agree, So suck it.

This book is the shizzzzz, With all those Zs. They've been earned. Edwin Diamond was born in Chicago and was a reporter, writer and senior editor at Newsweek fromto, where he covered the space program, He later worked at The New York Daily News, Adweek magazine, New York magazine, The Washington Journalism and in television in Washington, Among his professional awards was the Page One Award, which he received from the Newspaper Guilds of Chicago, Washington and New York, Diamond received bachelors and graduate degrees from the University of Chicago, He wrotebooks, including sitelink The Rise and Fall of the Space Age Doubleday,, sitelink The Spot The Rise of Political Advertising on Television M, I. T. Press,, and sitelink Behind The Times Inside the New New York Times Villard Books,, His arti Edwin Diamond was born in Chicago and was a reporter, writer and senior editor at Newsweek fromto, where he covered the space program, He later worked at The New York Daily News, Adweek magazine, New York magazine, The Washington Journalism and in television in Washington, Among his professional awards was the Page One Award, which he received from the Newspaper Guilds of Chicago, Washington and New York, Diamond received bachelor's and graduate degrees from the University of Chicago, He wrotebooks, including sitelink The Rise and Fall of the Space Age Doubleday,, sitelink The Spot The

Rise of Political Advertising on Television M, I. T. Press,, and sitelink Behind The Times Inside the New New York Times Villard Books,, His articles appeared in many publications, including Harper's, The New York Times Magazine, Esquire and The Nation, Diamond was also a professor at the Department of Journalism at New York University fromto, He was a fellow, lecturer and professor at Massachusetts Institute of Technology fromuntil, where he was also head of the news study group and a frequent contributor to The New York Times.
Edwin Diamond, PhB', AM', a journalist, author, and NYU professor, died due to heart failure on July,at Lenox Hill Hospital in Manhattan, He was. After starting his career as a science writer with the International News Service in Chicago, he joined Newsweek in, becoming a senior editor in, He was an on air commentator for the Washington Post Co, editorial director of Adweek, and cofounder of the Washington Journalism , A WWII veteran and a Korean War Army intelligence officer, Diamond received both a Bronze Star and a Purple Heart, An associate editor of the New York Daily News in the earlys, and a media columnist for New York magazine foryears, Diamond was a visiting professor of political science at MIT before joining NYU's faculty in.
He wrote a dozen books and won numerous awards for writing, editing, and classroom teaching, as well as aProfessional Achievement Award from the U of C's Alumni Association, He is survived by his wife, Adelina Lust Diamond, AB'three daughters, including Ellen Diamond Waldman, AB'a sister, Natalie Diamond Peiser, AB'and six grandchildren, sitelink.