Enjoy Whats Your Purple Goldfish?: How To Win Customers And Influence Word Of Mouth Edited By Stan Phelps Print

you are a business owner or in sales, marketing or customer service, you should read this book, A purple goldfish stands out in a bowl of regular goldfish, and this book will show you how your business will stand out from the sea of sameness.
The secret is to do a little something extra to surprise and delight your customers, That little something extra that makes you memorable and instills loyalty and word of mouth marketing,

The best part is that author Stan Phelps has gathered overexamples of companies that are doing this so you can see real world examples that are already working in many different industries.
I began reading this for one aspect of my life but in the end will use it in so many other areas, it was a great read and I recommend it no matter what your "business" May be, This is a great and quick read on a key marketing strategy with plenty of examples and applications, How do you promote your company or brand Do you pour thousands into advertising with mediocre results Stan Phelps introduces us to the concept of marketing lagniappe.
. . Going

beyond a customers expectations, building goodwill and creating powerful wordofmouth connections, A mustread for smallbusiness owners and marketing professionals at all levels! Give extra get more customers

Give extra get more customers

This book gives great advice on how to treat customers to make sure they are guaranteed to come back.
This is now has a laginiape, This means you give the customer a little extra for their money, Filled with wonderful examples and great anagrams such as GLUE read the book to find out the meaning, Purple Goldfish is Marketing Royalty

Stan Phelps writes how he speaks, His combination of knowledge, perspective and authenticity makes for a great read, By using real customers and situations in his text, he delivers a book that I can return to for details, I can also remember many examples because they were so vivid! I took a while to read this book, which is kind of sad because its not that long of a book.
“Whats your purple goldfish” Is about how to get people to not only buy your product, but to talk about your business,
The book makes use of stories of popular businesses whove made use of the principle of differentiation to secure their position not only in a market, but in public image.

Its laid out well for skimming back through as a reference, The headings and summarization at the end of the book were useful to me when I went back through the book for my personal notes on it.
Yean. Im the kind that takes notes on books Ive read
I would recommend this book to anyone starting a business and trying to decide what to do for their customers to set them apart from the competition.

What's Your Purple Goldfish is about differentiation via added value, Marketing to your existing customers via G, L. U. E. giving little unexpected extras. The end result is increased sales, happier customers and positive word of mouth, Praise for WYPG

"In business you must do something that's above and beyond what's expected, Phelps shows the ingredients behind creating signature extras that are unconventional and innovative, Every business should be asking themselves, "What's our Purple Goldfish"

Tony Hsieh, NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.
com, Inc.

"Influence isn't a score, it is the ability to cause, effect or change behavior, Phelps shows marketers how to add that 'little something extra' that influences consumer behavior and drives word of mouth, "

Brian Solis, Author of The End of Business as Usual, Named a TopBusiness Book by Publisher's Weekly

"What's Your Purple Goldfish is the new benchmark for customer service and experience excellence.
The single source for numerous concepts and innovations that can help build the foundation for a world class brand! I just hope my competition doesn't find this book.
"

Chris Zane, Author of Reinventing the Wheel The Science of Creating Lifetime Customers

"Stan's approach of delivering the unexpected, lagniappes, is a great way to break from the pack and instill a mindset of customer delight across your company.
"

Bruce Temkin, Author of TheLaws of Customer Experience

"Your project has been an inspiration, I've talked about it many times, and included links in my articles, CEM can be complicated, but your examples show that with some creativity, companies can stand out by doing a little something extra, "

Bob Thompson CEO of CustomerThink, com, the world's largest community dedicated to customercentric business, Author of CrowdService: Harnessing the Wisdom of Crowds in Customer Service and Support

"What's Your Purple Goldfish busts a myth and reveals a simple truth about customer service.
Stan uncovers the recipe for creating signature added value that increases customer satisfaction and drives positive word of mouth, "

Barry Moltz, Author of Bounce, Crazy and BAM

"What's Your Purple Goldfish is unique in that it doesn't leave you asking 'Now what' after you've read it.
It's filled with actual illustrations of what successful businesses are doing right now to differentiate themselves and add value to their customers' experiences, "

Steve Curtin

"What's Your Purple Goldfish is a great guidebook full of realworld examples business owners can use to increase great experiences to delight and surprise their customers.
Read this book before your competitors do or be left in the dust, "

Phil Gerbyshak, Author / coauthor ofWays to Make it Great! and Twitterworks

"I have been a huge fan and contributor to The Purple Goldfish Project since inception because many companies talk about being 'customer centric' but few actually are.
This project is a reflection of all those great companies that are getting it right every day, winning the hearts and minds of their customers one customer at a time!"

Paul Dunay, Author of Facebook Marketing for Dummies

"At the heart of the marketing lagniappe concept lies the truth that we cannot simply meet the expectations of customers.
Every experience starts with a person who had a need they would trade something of value to have solved, Lagniappe can create the difference between needs not solved or solved poorly, and needs solved so well we happily tell others of the experience.
Purple Goldfish, crafted wisely in customer experiences, can be the difference between mediocre and great business performance, "

Linda Ireland, Author of Domino: How Customer Experience Can Tip Everything In Your Business Toward Better Financial Performance

How do you stand out in a sea of samen.