Catch Social Media ROI Curated By Olivier A. Blanchard Presented As File

not an inspiring read like, for example, "Dragonfly Effect" but it meritsfor it's usefulness, There is a lot of comprehensive, practical, detailed guidance in here for anyone actually planning to use social media for work,

I wrote a blog post related to the book: sitelink comcom I have never met Olivier, but I have had an online relationship with him for overyears, and I can tell you he knows what he is talking about.
He is firm in his stand and he has always taken the time to try and explain why he takes the stand he does, a man on a mission, a man with Integrity, which you will read in his book.


Now, for some reason the world has missed a simple observation, Social Media conversationsis not new, its just gone digital.
What has been overlooked, is how to accurately translate these conversations into revenue, how these conversations become conversions, how they actually bring about a result worth measuring.
No Olivier is not the only one to see that conversations can have a Return On Investment ROI, he is however, the only one to date that can articulate it with clarity and passion.
And now with this book, he is working with you sidebyside,

What caught my eye upon cracking the cover, is how Olivier walks you from beginning to end, from what a Social Media Program IS, what you need to think about, to what it should look like,and what you should get from such a program.
It's the first Social Media University TextBook in my humble opinion,

Right from the beginning you'll read how to create a social company, all the way to Analysis and reporting of your social media program.


This book is easy to read and yet it is serious heavy lifting at times, but if you take the time and follow Olivier's thinking, the confusion simply goes away.
If you do the work, you will have a solid foundation of how to not only leverage Social Media networks, you'll know how to participate in them, how to plug Social Media into your business, how to listen, how to monitor.
and as he says, " Listening Before Talking", You learn more from this book than sitting at your computer trying to figure it out, Olivier is your Social Media ROI Mentor, all for the price of a book,

One of my favorite chapters is, The Eleven Key Best Practices for Social Media Program Management,

I highly recommend reading this book many times not just once,it is packed with so much, one reading would merely set you up to fail.
You have in your hands a text book if you study it, you will increase your odds of success in all social networks.
A MUST have on your book shelf, This book will protect you from those who consider themselves Social Media GURU's, the so called Social Media Expert,

This book will play a huge role in my work, how I see the future of business, how this fits an open and free business model, and how an ROI can be achieved.
I look forward to implementing many of the steps in this book, and you will too, it's the best investment you'll make for the future of your business.
I read this bookyears ago, and it's outdated now, At the time it provided a pretty good framework to measure ROI, but that was before all of today's new tools and technologies came out.
Read this for my social media management class, It had some really great tips and instructions, great book that starts with business thinking before you start using social media This was wayyyy out of my preferred genre but finally finished reading it.


Tad bit outdated for todays world but very well versed, Definitely a good read for beginners or someone who knows nothing about the social media world

If I was given this book a few years back, it would have been life changing Amazing book on social media, and how to actually measure it.
A very helpful book! Blanchard casts a big net over a huge topic, Showing the interconnectedness of all aspects of your business big or small, He writes from a big business perspective integrating social media into the heart of your objectives, You will get a crash course in marketing, stats, ROI, business management and working in a team, Any forward thinking reader should be able to take principles and practices from this primer and apply them to their business, In our case we will coopt many of these ideas for our charity work, This was actually fairly interesting, It would be useful for someone looking to implement social media plans in a workplace, It does offer suggestions both for corporate environments as well as nonprofits, It is a few years old but manages not to seem too dated which is impressive for such a rapidly changing field.
Helpful If you're going to invest in any sort of social media activity, I recommend you read this book, I even think the title doesn't entirely do it justice, since it's about online activity in general, as it should be,
Blanchard is quite outspoken, as those who read his blog undoubtedly know, This book reflects that, but in more of a 'how to' format, so it's less about opinion,
There is a lot of very tangible advice in this book, with a clear rationale to underpin it, It's never vague or buzzwordy, but instead very down to earth and focused on clearly defined objectives,
It's not all perfect, though, I work for a government agency, and I felt the book to be too business salesoriented, You might say I should've read the title better, but Blanchard explicitly expands his scope to encompass nonprofits and governments, However, these contexts are only discussed superficially, if at all, throughout the book, Linking social media activity to an effect on sales seems to be the focus, Any person having to communicate or research anything as part of their business should read at least the first four chapters of this book.
If you're going to read one book about social media measurement, this is the one you read, It's not long on details regarding particular tools or measurement techniques because, as the author quite rightly notes, they change all the time, but what it is solidly founded in traditional business strategy.
And that's really refreshing given much of the other writing on social media out there, Just make sure to buy a copy and not get it from the library, because you'll want to read it twice and then refer back to it.
And buy a copy for your favorite "social media expert" too, Maybe it will help them to actually become one, This book was a required reading for my Social Media Communications class, I enjoyed reading the book, but it does seem like a more advanced read designed for people that are familiar with business terms like BB, ROI, and the like.
I did learn some interesting things like how social media use in business has to be strategically planned out and have SMART goals.
I think a lot of businesses are getting on the social media bandwagon, Theyve heard that its great for business but really have no clue what social media is

or what it can do for them.
In an effort to keep up they create a social media program and hire experts in the field,

In an effort to explain social media to these businesses, Social Media ROI begins by explaining that social media is a tool, like email, like the phone, like networking.
Really, the concept isnt all that new, its just a new method of communicating and connecting with your current and potential customers.


Recognizing social media as a tool is only the first step though, Next is recognizing that its less important to have x number of followers on Twitter or friends on Facebook and much more important that these interactions reinforce your goals and help you get to your specific targets.
No two plans are going to be the same and its something that everyone in your organization big or small has to understand and be on board with.
Little mistakes tend to blow up pretty fast in social media streams,
How do you write a book about one of the fastest growing and alwayschangingatthespeedoflight industries today

You leave out the fluff.
You skip the technology. You focus on the core, You spend your time establishing the foundations, Because when it's all said and done, if you focus on Twitter or Hootsuite or Bufferapp or insert name of favorite social media tool then your book, and its lessons, could be obsolete before it hits the press.


This book does that and more,

Blanchard says what most social media professionals are afraid to admit, that it doesn't really matter how many Twitter followers or Facebook fans have if they don't convert.
It doesn't matter if they convert unless you can measure it, It doesn't matter if you can measure it if it doesn't make sense or fit into the overall business strategy and goals.


This book should probably be read by every social media strategist/manager/specialist and their bosses,

There are no secrets here, It's about hard work. Setting realistic expectations. Measuring. Digging deep. Getting rid of excuses and fluff,

You're a marketing professional Great, now go get this book! I could not finish it, Not much I disagree with, but not much new I learned either, Blanchard is sassy In his personal brand, but this is a practical approach to understanding something simple that everyone makes very difficult.
Just got started. It looks like a book that talks business sense instead of hype with regard to socialmedia, I still think this is the best social media management/marketing book I have read, It is a good read in isolation, but if your job requires the use of social media, or if you want it to, you'll reference this book a lot.
If you know someone going into business or marketing, get them this book as a present, Great book if you're in marketing or leading a social communications team, It is geared toward larger companies but Blanchard does a great job explaining the basic concepts of social media ROI, Great tips from the perspective of a Clevel exec, Really comprehensive. Great read for any one from new social media professionals to CEO or BOD, Libro un po' vago rispetto a quanto mi aspettavo, ma verso la fine scende maggiormente nel tecnico e questo è molto buono! I liked this because it focuses on the strategies to use in social media and emphasizes the importance of tying social media efforts back to business objectives.


Marked pages:,,,,,,,,,,,Return On Influence ROI pada dasarnya merupakan akar dari pengukuran bisnis yang mengandung arti: kita menginvestasikan uang pada sesuatu dengan harapan akan mendapatkan uang kembali dari investasi kita lebih baik jika pengembaliannya lebih.
Bahkan, ada persamaan yang dengan jelas mendefinisikan Return On Influence, yakni ROI pendapatan dari investasi biaya investasi biaya investasi,

Menurut gue, buku ini jadi semacam bacaan wajib bagi perusahaan yang akan atau sudah menerapkan divisi social media atau digital marketing dalam persahaan/organisasinya.
Karena Blanchard, dalam buku ini menjabarkan bagaimana cara melakukan pengembangan program media sosial dalam suatu organisasi atau perusahaan, hingga cara melakukan pengukuran program media sosial tersebut.


Bahkan, menariknya, kalau gue pernah dengar dari beberapa "pakar" digital marketing di Indonesia yang bilang bahwa bukan hal yang tepat untuk menaruh harapan peningkatan penjualan melalui media sosial karena media sosial digunakan untuk terhubung dengan pelanggan, tetapi Blanchard dalam buku ini menjabarkan bahwa media sosial bisa menjadi sarana untuk peningkatan penjualan.


Pertamatama, menurutnya, media sosial dapat membantu setiap pemasar atau perusahaan untuk mendapatkan peanggan baru tertama melalui jangkauannya, lalu melalui pengaruh.
Begitu banyak hal penting tentang dunia digital terutama media sosial yang dikupas oleh Blanchard dalam buku ini, Bahkan, buku ini juga direkomendasikan oleh dosen gue di UI, Gue pribadi, sangat menyukai buku ini dan, . . ini menjadi buku yang berasa buat memberi sumbangsih bagi calon tesis gue, :

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