useful information, clearly written, Chances are youre not reading this because you want to learn how to become a great marketer.
Youre reading this
because you want what marketing can bring: money, recognition, and helping others,
Great marketing will help you sell more books, It will enable people to find and learn about youwhich will sell more books, And it will provide a way for you to either entertain or share useful informationdepending on how you want to help peopleand this will also sell more books.
You probably dont want to become a marketer at all and you would probably skip marketing altogetherif you could still get everything you wanted.
But marketing is the best way to easily get those three things you want: money, recognition, and helping others.
You dont have to learn everything there is to know about marketing, but you do have to learn enough to give you what you want.
What you need is a marketing system that has the following seven criteria that any great marketing system should have:
.
Easy to learn and maintain, You have limited time and you have plenty of other things youd rather be doing,
. Big results for little time, The Pareto Principle says thatof the results come fromof the work, Your marketing system should provide you with the greatest leverage for the least amount of work so you can spend more time doing what youre passionate about.
. Costs as little as possible, Its easy to spend hundreds or even thousands of dollars on marketing campaigns that usually provide little more than fluff.
How many television commercials have you watched that left you scratching your head and afterward you cant even remember what the advertisement was for
.
Attracts quality traffic that spends money, Your marketing system should be targeted, You dont need to attract everyone, just those people that are interested in you and will buy your books.
. Not dependent on the flavor of the week, Right now, everyone is telling you how awesome Facebook and Twitter are and how you have to use them if you want to attract customers.
Your marketing system should be timeless, It can and certainly should take advantage of the latest technology, but it should not be dependent on them.
. Does not require super sales or copywriting ability, You already know how to write and what you know should be good enough, Your marketing system should not require you to become a master copywriter or learn sales techniques, A great marketing system does the selling for you,
. Not dependent on someone elses platform, You want to have complete control over your marketing, If you rely on someone elses platform such as eBay, Google Adwords, Twitter, or Facebook, you could one day find the rug pulled out from under you and your business would be gone in an instant.
Its okay to make use of these platforms, just dont build your business or marketing system on them.
The Real Marketing System for Authors fulfills all seven of these criteria, Chapter Two tells you what this marketing system is and what it consists of and will show you exactly how it fulfills each of these seven criteria.
The best thing about The Real Marketing System for Authors is that it generates sales and income by developing influence and trust through relationships built by engaging with people over time.
You do not have to do any sellingthe system does it for you,
Additionally, this book will open your mind to the possibilities that exist for you if you market your book online.
In addition to marketing, you learn how to create multiple collateral products and many streams of incomeeach a minibusiness that adds to your miniempire of information products.
.