very insightful book, which covers the how and the why of the platforms, If you want to do startup that use platform strategy, this is the book for you, There are a lot of very useful recommendations that you can't miss, I strongly recommended it. Excellent description of how platforms are changing the business landscape and a comprehensive overview of what it takes to build a successful platform.
If you don't know about platforms and how they are changjng the world, . . this is for you, if you have knowledge about sharing economy and its business models, this book is not for you.
The book is a simple analisys of sharing economy, thats all, خیلی از کتاب هایی که توی زمینه ی بازاریابی دیجیتال میخونم ناامید میشم واقعا! عنوان کتاب انقلاب شبکه های اجتماعی هست به ترجمه ی فرسی شبکه های اجتماعی social network یا social media در نظر گرفته میشه
تفسیر من از عنوان کتاب و نقدهای پشت کتاب این بود که کتاب داره در مورد تاثیر شبکه های اجتماعی ای مثل توییتر اینستاگرام و, . . و تاثیرشون در کسب و کارها صحبت میکنه که به ار هر بازاریاب دیجیتالی میاد اما این کتاب بیشتر برای توسعه دهندگان اپلیکیشن و کسانی که میخوان کسب و کار سنتیشون رو به سمت اینترنتی و انلاین پیش ببرند خوبه :
حالا واقعا نمیدونم از دست خودم شاکی باشم یا از دست مترجم با انتخاب عنوان گول زننده! “A platform is a business based on enabling valuecreating interactions between external producers and consumers, The platform provides an open, participative infrastructure for these interactions and sets governance conditions for them, ”
The book addresses the designing, launching, managing, and governing a platforms, Network effects, strategy, metrics, policies, regulatory challenges, and difference between old businesses with platforms are some topics of this book, There are good examples of big platforms like Facebook, Google, Apple, and etc,
“If running a platform business is not for you, you will learn how the growing impact of platforms is likely to affect you as a businessperson, a professional, a consumer, and a citizen.
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What Google/Amazon/Airbnb and Nespresso have in common They are all platform businesses! This book clarifies what makes these companies so unique and shows how network effects are so powerful in creating value for all and how technology supports the build of scalable business.
A mustread! Good intro to someone trying to understand how software powered network effects create different business dynamics from old school service business with controlled supply chains.
Or a structured, well researched reference for those who have not known business any other way, It's a bit long, but it's full of useful information and food for thought, especially if you're working on a startup.
The authors reflect on the importance of platform business nowadays, It is a pragmatic and factual view about the main differences between the pipeline type of business and this "new" platform.
It refers to the main steps to build a successful platform while analyzing some of the industry's best practices, For me, it was also important to read the author's opinion about the future and how this new approach can impact business such as health, education, and politics while giving alerts about the need to stimulate a new approach to regulation.
Um daqueles livros que ouvi e em seguida incorporei no que falo ou discuto, Uma revisão excelente do que são plataformas e porque elas tomaram conta de várias indústrias Amazon, Apple, Google, etc.
. Um pouco mais técnico do que biográfico, é um livro de princípios por trás do que torna algumas áreas mais suscetíveis a plataformas, o que elas exploram e porque crescem tão mais rapidamente do que indústrias tradicionais.
Excelente para quem curte internet e tecnologia,./, vì nhiều đoạn hơi lậm ví dụ so với nhu cầu của mình, nhưng đổi lại có nhiều growth case study cho người làm marketing.
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Quyển Platform Scale cùng tác giả và phát hành trướcnăm thì it ví dụ hơn, rành mạch hơn toàn bullet points nhưng đổi lại thì technical hơn và đọc không mượt bằng, giống kiểu guidebook.
Cuốn này hợp cho CEO muốn phát triển business model,
Summary:
Phần giải quyết vấn đềcon gàquả trứng khi launching a new platform users first hay producers first is exactly on point:
Chiến lược followtherabbit: hoạt động như pipeline business để thu hút users trước, khi có đủ users thì mở rộng thành platform kêu gọi producers.
Eg: Amazon trước là online merchant sau mở rộng thành marketplace
Chiến lược singleside: hoạt động như pipeline business để thu hút producers trước, khi có đủ producers thì mở rộng thành platform kêu gọi users Eg: OpenTable trước là phần mềm quản lý booking nhà hàng, sau mở rộng thành dịch vụ booking nhà hàng
Chiến lược piggyback: target tới users của một platform khác đã phổ biến Eg: Paypal phát triển như là phương tiện thanh toán chính trên Ebay, Youtube phát triển content tới người dùng Myspace,
Chiến lược seeding: chủ động tạo ra các value unit thu hút user trước: "mồi" làm các producer đầu tiên, hoặc trao thưởng cho các producer Eg: Google mở cuộc thi phát triển app trên CH Play cho developers, Quora editors tự tạo và trả lời câu hỏi
Chiến lược producer envagelism: cung cấp nền tảng để hỗ trợ producers, producers tự động kêu gọi users Eg: Udemy giúp giáo viên dễ dàng thiết kế khóa học online, giáo viên sẽ tự quảng bá lớp học Kickstarter
Chiến lược micromarket: target tới một nhóm users ngách trước khi mở rộng Eg: Facebook bắt đầu từ Cộng đồng Havard target theo địa lý, StackExchange bắt đầu với programming và mở rộng sang các chủ đề khác
Chiến lược big bang adoption: quảng cáo bùng nổ Eg: Twitter launching kèm trong một sự kiện lớn, là đơn vị online media cho sự kiện Lots of good stuff.
The authors clearly know a lot about platforms, But not easy reading. A lot of information, and despite the great content i've put the book aside for months because it isn't very exciting reading.
Highly recommended for tech entrepreneurs who are running platforms or marketplaces, Almost certainly you'll pick up some great insights from the world of Uber, Airbnb, Google, Facebook and others,for the content.for the writing style, This one is a really good read !
For those who are curious and intrigued by how , when , where and how the platforms like Amazon , Uber , Apple etc have taken over our world this book is a delight.
. The authors start right from basic principles governing design of platforms , get you educated on "platform thinking " and "platform lingo " eventually moving on to launch , monetization and a detailed discussion on governance of platforms.
. The narration does get a little textbooky and this not a book that can be read in one sitting, . Take your time to go through the chapters, . . The best part is explaining of concepts /principles with real life examples from platforms that we use everyday, . It even highlights "things that went wrong " with platforms in quite a few cases, . If you are anyway connected to designing , selling or improving platforms this book will have some good takeaways for you, . The last chapter on future of platforms gives great food for thought for platform designers and users both alike, . يشرح الكتاب مل ماتريد ان تعرفه لتبني منصة ناجحة. الكتاب احترافي وعميق وبذلك فهو يقدم معلومات قوية جدا في المجال.
ملاحظة: المنصة هي الاعمال التي تحوي واجهة تجمع بين العملاء ومقدمي الخدمة.
مثل فيسبوك وسوق دوت كوم ولنكدان وحتى جودريدز The book is a must for the ones interested in economy of platforms: the history, current situation a bit outdated already in, but principles are still valid and future perspective basically now.
The book is rich with examples and valuable argumentation, This book is superior to the Malcolm Gladwell school of publishing, taking a small and basic idea and rendering it thunderous and revolutionary through metaphors.
This book, written by Parker, Van Alstyne and Choudary, describes the impact of digitization, disintermediation and reintermediation as a 'platform revolution.
' Obviously and once more this is not a revolution, This is a change.
But the authors describe this change through airbnb, uber, youtube and yelp quite effectively, Most of the book is fine, It is descriptive. This description has some uses,
The book loses its focus and credibility in the final two chapters, It hits a neoliberal turn by showing that regulation is troublesome for this 'platform revolution' and should be minimized, The final chapter moves to health and education, arguing both are ripe for a 'platform revolution, ' MOOCs were listed as the platform revolution that universities should grasp,
No. It is important to democracy that the standards and quality of health and education remain high, Transparency, efficiency and technological innovation are important to all industries, But life, death, learning and teaching require more than information, They require verified, rigorous and tested knowledge, Uber provides few models for these industries, Parker and two colleagues have produced a readable trade book on the "platform revolution" focusing on how a set of Internet firms that digitally match buyers and sellers in a variety of information intensive industries.
What industries do I mean Think of Uber, Air BnB, Alibaba, Amazon, Facebook, and a bunch of others seeking to emulate these sites "become the Uber of industry X" the most recent I heard of was a service linking dog walkers with dog owners in need of care.
All of the authors have academic/consultant backgrounds and their book is intended for those seeking to start, invest in, work for, or others interact with these new businesses.
The basic story is clear enough and covered in the various chapters, Platforms are complex sets of programs that provide new solutions of traditional market inefficiencies or regulatory problems, What makes them especially noteworthy is their reliance of "network externalities" meaning that platforms become disproportionately valuable to everyone involved as large number of users both buyers, sellers, and related parties are attracted to the site.
Basic principles of designing networks are covered as are their disruptive effects, A variety of issues related to the growing of platforms are covered in subsequent chapters and approaches are discussed for building platforms to reach critical mass.
There are interesting chapters on monetizing platform activities, achieving the right amount of openness in the growth of the platform, and governing the activities of the platform as it relates to its varied stakeholders.
Chapters on metrics, strategy, and regulatory policy finish up the book,
Overall, it was good, but not great, I think the authors end up taking a defensible position and backing it up with some arguments and a number of interesting cases.
The Evans/Schmalensee book "The Matchmakers" was in my opinion a superior book that overlapped this book on a number of topics.
This was a worthwhile read, however, and makes some good points,
What didn't I like about this book Why give it only a
I found the style and tone of the book irritating and even annoying in spots.
It is clearly written in the style of a high tech business trade book where you sense that the authors are pushing their consulting credentials as much as informing you about the subject matter.
In writing style, there are short punchy sentences that include lots of long multisyllable nounlike words ending in "tion", This consultant bureaucratese just comes across as lazy writing or incomplete editing, The prevalence of battle terminology "dominating", "crushing" is a bit over the top and seems like script discards from the current season of "Silicon Valley".
Some of the chapters were more interesting than others, For example, the design chapter used a lot of material from Baldwin and Clark's work on "Design Rules", This is a very good book for understanding modularity which is relevant here but it is hardly new or specific to platforms.
The chapter on monetization was also frustrating, Much was made about all of the value created by various platform sites, but little was said about charging for it.
I get this up to a point but the question quickly arises about how valuable something really is if your customers are not willing to pay you anything for it.
After all, if it does not make money it becomes a hobby right I understand Tirole's work but in a trade book, the audience would seem to be less interested in the dropping of Nobel winning names and more interested in running a successful business.
This brings up governance and ethical issues, which are also covered, A nagging fear about these businesses is that the "business model" does not really hold up and that the key move is tied to the successful IPO, when the developers and key investors can cash out and leave the employees, smaller investors, and various stakeholders holding the bag.
While it is clear that the authors really like platform firms, their discussion of ethical and regulatory issues is OK, all things considered.
I was turned off, however, by the last chapter which seemed to go right back into internet boosterism with suggestions that the next industries for new
dominant platforms are health care and education.
Perhaps, but arguing this effectively will require much more than a summary look to tomorrow,
If one is into these businesses, then this is not a bad read, It is OK. .
Download And Enjoy Platform Revolution: How Networked Markets Are Transforming The Economy--and How To Make Them Work For You Planned By Geoffrey G. Parker Supplied As Print
Geoffrey G. Parker