Innovation Manual provides a solution to the problems faced by those at the forefront of innovation, It takes you through the seven topics that have the highest impact on the success of value
innovation, be this innovation a new product, a new service or a new business model.
The seven topics are: Creating advantage in the minds of many
Chartering innovation within the organization
Preparing, developing and supporting the right team
Placing customers at the centre of innovation
Changing the organization to deliver the innovation
Motivating the right partners and sharing the returns
Building momentum in the market
Each topic is linked to an organized toolkit that allows managers to apply this knowledge immediately.
The tools sit within an overall framework to show how they build on and reinforce one another, Along with this, the book guides busy managers on applying the tools properly, detailing the relevance of each for specific industries, and how to customize them when necessary, .