Enjoy Gamification For Business: Why Innovators And Changemakers Use Games To Break Down Silos, Drive Engagement And Build Trust Presented By Sune Gudiksen Print

This was a very interesting book, and I started reading as one of my friend just started this start up.
I am intrigued by the concept, but was little skeptical about the applying gaming concepts in the business.
One time read if you are interested in the topic,