Catch Hold Of Selling To VITO The Very Important Top Officer: Get To The Top. Get To The Point. Get To The Sale. Written By Anthony Parinello Delivered In Leaflet

not in sales so much of the book was not directly related to what I do sorta, But I do understand that I have to 'sell' myself and provide the product VITO's are looking for myself as in the type of work that I do.
So the first couple chapters really made sense and rang true for me, They were things I knew, but don't always stay focused on unfortunately, So the refresher is well needed, The rest of the book went into process and so on of sales and I can say that they author is correct in how he approaches processes that is my specialty.
I have little doubt the rest of the book can be very useful for those who work this career, An absolute must to understand how to get to the decision maker, A shouldread book on sales and selling techniques for knowledge workers, managers, executives, and entrepreneurs, It may be written as though it's the barely edited lecture notes the author uses in his motivational seminars, but there's not denying the value of the message he conveys in this book.
I consider this one of the more helpful books for people in sales that I've read, Who do you sell to when you sell Do you sell

to the person that youre able to reach or to the right person Do you start your sales process knowing who youre ultimately going to have to convince If you do, then why dont you start there and have them refer you down to folks to talk to before coming back up for the final approval Wont that make it easier Thats what Selling to VITO: The Very Important Top Officer is all about.
How to engage the right person in the right way from the start so youll close more deals and waste less time,

sitelinkClick here to read the full review Read for work, Has some interesting points, but isnt life changing, Pretty revolutionary sales approaches interesting if you're into that kind of stuff, I had to read it for work, Some good tips and theories, but not all are practical or relevant, Simply the best book ever written on selling, Gives the reader a unique, and proven approach for selling at the top, and a process that ensures you are spending your time wisely in opportunity pursuits, The bravado can be useful, particularly if you've encountered CEOs/Presidents/Etc that are personable in speaking, but may not automatically relate to the purchasing portion of the business it can help to reflect on the ways what you offer is of key concern, and to let this matching of interests frame your points and your persistence.


The typecasting veers a little extreme, particularly in an era that's seen its share of technocrats, Integrating this and "Strategic Selling" is more than a little interesting,

Take away point is to not shy away, In terms of not covering your bases that would not be wise, either,

I enjoyed this book, it was a bit more of a break down in sales techniques, what to track and how to contact the VITO decision makers of companies.
It also gives you good points on what to say how to say it, Over all a good read for anyone looking to pick up extra knowledge in the world of sales, great book on explaining how to sell and not to sell to VITO's very important Top CEO officers,

Great for the sales beginner or those who are looking to improve their sales techniques,

A useful insight into selling at the toplevel, but rather dry and outdated as a read, I'll be applying some of the lessons, but it's definitely more of a refer back to kind of book, great for getting to VITO, I have tried it with success a few times, Total shit.truth. Selling is tough and finding new prospects is even tougher, Parinello provides you with new tools to break into new accounts, How do I know thisI actually put his system to the test and saw results with real opportunities that moved into a sales cycle,

I would highly recommend if you are looking for a way to find new clients, Lots of solid advice. Read it, dogeared a bit but felt like I was being pitched a telecommercial, Read this book to be a better sales person, found his strategies aggressive but effective! Some good tips, but needs updated, Reminder that you always have to consider your audience and tailor your message to them and what they concern themselves with everyday, The entire VITO concept was recently introduced to my sales team, An excellent reminder of the importance of topdown selling, but parts of it are slightly unrealistic, Must read for sales. I've always avoided any books that seemed like "selfhelp" and I find business boring but, . . I guess I am finally a real adult, because my new boss recommended this to me and I read it, and found a couple of useful things within its pages.
It's a bit dated, but still general enough to be relevant,
My copy of this is currently sitting at my desk in my office which I haven't been at in over a year, I kinda hope I NEVER go back, Maximize your sales abilities with this easytofollow, stepbystep guide to boost your sales career,

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