Start Reading Rokda: How Baniyas Do Business Engineered By Nikhil Inamdar Released As Bound Copy

is a story ofbania entrepreneurs and their journeys to riches, It is very poorly researched and leaves an insatiated appetite, It is an agglomeration of interviews and there too only few characters around the central ones have been interviewed,

A long form New Yorker article is a much better read than thepages each story is roughly told, There are many details which are mentioned only briefly but haven't been followed up,

The title is catchy, the cover is attractive but the book is at best a collection of wellwritten Wikipedia entries, There are typical characters of the baniya way of life and anyone who has grown up in India will know these by virtue of just being observant.
The book repeats those ideals with no additional insights as to how each of those characteristics molded the growth of the company,

It was informative to know about the growth story of certain beloved Indian brands but it could have been condensed to length of a magazine article at most.
I picked it at an airport and left it there when I was done, So meh. . For me, this book was just a collection of businessmen who managed to start a good business, Very interesting in itself, but not clear with the baniya angle, Other than the fact that in some cases there was more of a risk taking and work for yourself attitude within the larger community I find that these cases are all about individuals doing good.
Decent book worth a read, I come from a family with three generations of rich heritage and modest achievements in education, I belong to a community that traditionally excels in anything to do with "pen and paper", i, e. , writing, teaching, accounting, etc. We hardly ever find anyone successful in our community with business or entrepreneurship, So, it has always been a big source of learning and inspiration to learn about traditional trading communities that are so successful in business, wherever they are.


This book provides an interesting angle on probably the most successful of Indian communities when it comes to business, Without sounding casteist, let me me express my unabashed admiration and respect for anyone who builds even a corner tea shop business, and here we are talking of hundreds of successful examples over hundreds of years in hundreds of countries without any master plan.
How do you explain this sustained and scaled success Are there any socialgenes that determine the success quotient of a community as a whole How else do you explain it Poorly researched , there are extremely few instances of insider news behind all the success stories.
Maybe it is an irony to be reading the book in a time when Meru is doing poorly and Snapdeal is on the verge of a takeover Detailed review here sitelink anureviews. com/rokdahowb Privileged kids successfully creating successful businesses,fantastic stories of Indian businessmen,
A close knit community benefiting business and common drivers for success Simple and plain, But for Indians starved of good regional business content, these books are engaging, This is a very easy to read book with some really inspiring stories of building businesses from scratch, ingenuity, perseverance, doggedness with some relevant management lessons at its core.
Even though the stories of Meru and Snapdeal seem a bit outdated with both the companies doing not so well

currently, the highhandedness of its founders having come to the fore.
It is a fun and enjoyable read without too many business jargons or technicalities, This book would definitely go on my second time reading list! This book ondifferent businesses run by baniyas gives one common learning: these guys have been exceptionally good at focusing on businesses and learning it from the ground up.
And there has always been that one lifechanging struggle each person has undergone, which somehow lays the strong foundation for this singleminded focus, Nevertheless, a good read to know about various businesses and some good insights on family business management, So so. Writing skills are so so, The book tells you the life stories ofbusinesses in brief, focussing specifically on the struggles of the founders, It's a fun read, not a value add, Baniyaa derivative of the Sanskrit word Vanij, is a term synonymous with Indias trader class, Over the decades, these capitalists spread their footprint across vast sectors of the economy from steel and mining to telecom and retail, And now even etail.

Nikhil Inamdars Rokda features the stories of a few pioneering men from this mercantile communityRadheshyam Agarwal and Radheshyam Goenka, founders of the cosmetic major Emami Rohit Bansal, cofounder of Snapdeal Neeraj Gupta, founder of Meru Cabs and V.
K. Bansal, a humble mathematics tutor whose genius spawned a massive coaching industry in Kotaamongst others,

Through the triumphs and tribulations of these men in the epoch marking Indias entire post independence struggle with entrepreneurshipfrom the License Raj to the opening up of the floodgates in, and the dawn of the digital eraRokda seeks to uncover the indomitable spirit of the Baniya.
.