book to keep within reach when writing copy, Pretty good if your in Advertising An excellent 'ready reference' both for copywriters and for those entering the field, " Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters, Where has it been all my life" Denny Hatch, Editor Target Marketing Six seconds, That's all you have to grab your prospect's attention and make a sale, Use the right phrase or slogan, however, and you've made your sale, Use the wrong one, and you've lost your opportunity, . . maybe forever. Choosing the right phrase or slogan is vital to your success, And so is Phrases That Sell, It's the ultimate resource for anyone needing handson, instant access
to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product.
Organized by category indexed and crossreferenced for ease of use, . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hardtodescribe product and service qualities and those product/service attributes that are subtle or abstract.
It hasselling phrases to describe service,for fun,covering style and design,phrases related to price, and much more! In this book you'll find:,sales phrases for consumer and businesstobusiness products and services
a copywriter's primer called "Basic Rules of Copywriting," with insider's tips on usage
a special section on the seven steps to writing winning slogans
Expert advice on how to target your message to specific audiences
Whether you sell products, ideas, or services.
. . whether you are a novice or an old pro, . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence, With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block.
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