son was very pleased with this present Bought as a gift for my partner, He isn't a reader normally but read this immediately and found it very interesting, enjoyable read and authentic, offer a completely different perspective to typical entrepreneur books Fascinating read for anyone interested in the workings of a major film company.
Apple and Steve Jobs fans might like it too, While Pixar bookworms may be sceptical of another recount, this is actually a work that encompasses a lot of new and very interesting information.
Who exactly would find this 'interesting' is of course debatable I say this as someone who admires Pixar and has followed A riveting story of a corporate success story Fascinating behind the scenes insight as to how Pixar was able to launch the first computer generated animation 'Toy Story.
And it's battle to get finance, recognition and a better deal from Walt DisneyQuite engrossing! good inside and entertaining read A Sunday Times Best Book of the YearOne day in November, Lawrence Levy received a phone call out
of the blue from Steve Jobs, whom hed never met, offering him a job running Pixar, a little known company that had already lost Jobsmillion.
With Pixars prospects looking bleak, it was with some trepidation that Levy accepted the position, After a few weeks he discovered that the situation was even worse than hed imagined, Pixars advertising division just about broke even, its graphics software had few customers, its short films didnt make any money and, on top of all that, Jobs was pushing to take the company public.
Everything was riding on the studios first feature film, codenamed Toy Story, and even then it would have to be one of the most successful animated features of all time Full of wisdom on bringing business and creativity together, and recounting the touching story of Levys enduring friendship with Jobs, To Pixar and Beyond is a fascinating insiders account of one of Hollywoods greatest success stories.
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