Collect Apple Confidential 2.0: The Definitive History Of The Worlds Most Colorful Company Constructed By Owen W. Linzmayer Volume
was hoping this book would provide an indepth analysis of some of the key moments in Apple's history, Instead I got a random collection of facts and very general descriptions, For example, knowing that Apple I and IIs had the signatures of all the employees who worked on it in the case is interesting, printing each signature and what that person is doing now is overkill.
Light, but extremely unsatisfying reading, Talks about apples technology. I like how they describe all the gadgets that they have made, The apple company has been arounf of years and now they are just blowing up, They are now one of the most succesful companies in the business, A great read on the history of Apple, from the very beginning, up until the the introduction of iTunes and iPods in the early naughts, The iPhone is only referenced on one of the timelines,
I recently read sitelinkRevolution in The Valley: The Insanely Great Story of How the Mac Was Made, so this was a great pairing,
It was good to fill in some gaps, especially from the post Jobs firing, covering the other CEOs and even Jobs NeXT and Pixar,
My only gripe was the final few chapters eg the return of Jobs were glanced over, with very little depth, It would have been nice to hear more about the making of the iMac and even the iPod/ iTunes, Especially with how indepth the earlier tech was covered,
Some of the other Apple tech wasn't covered either eg the Apple
Quicktake digital camera,
It's too bad the book finishes about, with so much happening since eg iPhone, iWatches, Apple TV etc, so I would definitely read an updated version of the book.
Apple Confidential examines the tumultuous history of America's bestknown Silicon Valley startupfrom its legendary founding almostyears ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business.
Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc, This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.
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