Achieve Googie: Fifties Coffee Shop Architecture Fabricated By Alan Hess EPub

euphoria about the future that followed World War II permeated the outlooks of architects, who, influenced by Frank Lloyd Wright and with ready access to remarkable new construction material and building techniques spawned by the war technologies, faced the intriguing prospect of redesigning the post war world.
Initially the futuristic designs were outrageous, and detractors labeled these structures the Googie School of Architecture after a particularly outlandish coffee shop in Los Angeles, Googie would seem far from outlandish today as

those once controversial design elements have become commonplace in both commercial and residential architecture, Author Alan Hess traces the evolution of these early post war designs in a lively yet learned essay profusely illustrated with both color and blackandwhite photography, "Googie: Fifties Coffee Shop Architecture" is a nostalgic trip back to the Fifties and a look forward at the architectural future, Something about the style of automobiles, architecture and signage of the late's and's calls out to those seeking a bit of nostalgia from a less complicated time.
For those seeking adventure in the slightly tamer wild west of Vegas and southern California the new Googie style could be found in the cars that took them there and the diners, coffee shops and motels which kept them there.
Googie is a style which incorporated the modern, the geometric and space age design which kids of the baby boomer generation and their parents know well, Although, this book offered much the same information as Addicted to Americana, it did so in a less entertaining fashion, Googie describes an architectural style that used shapes and forms to draw attention to the building as a statement about the services it offered, Tied tothcentury ideas of capitalism and consumption it developed alongside the automobile as North Americans became more mobile and it was necessary to attract customers whizzing along a highway.
The book is a look at how the style evolved over time and a testament to buildings that have since been demolished, Exactly as awesome as you imagine, God bless, Alan Hess. Well researched book but the font choice is rather unhelpful for reading, Small Bodoni on a white paper is hell for the eyes, I visited Palm Springs, California last year for a friend's wedding, and have had a longdistance affair with Googie architecture since, It is distinctly and proudly California, and rankes against common sense, It is also charming, reminiscent of the optimism of the jet age, You still see it expressed in newer buildings, but the real gems are the relics left over from the's and's that still dot the state, with special concentrations in Palm Springs and Los Angeles.
Hess' book is an informative, succinct and poetic introduction to the roots and character of Googie architecture, My only complaint is the typsetting and page design, Some of the text shares the same color as the picture its printed on, ruining the reading experience and spoiling the photograph, Hess' next book looks like it focused on improving the page design, I look forward to reading it as a followup to this volume, It was more specific than what I was looking for, but had great information and examples, Born in California in, Hess received his BA at Principia College, a Masters degree in architecture from the UCLA School of the Arts and Architecture, and is a licensed architect.
After working with architects William Coburn, and Callister Payne and Bischoff, Hess started his own firm specializing in residential work and historic preservation, His first book, Googie: Fifties Coffee Shop Architecture Chronicle Booksfocused on a neglected and popular Modern form, Following books continued to explore overlooked chapters in twentieth century architecture and urbanism, He is responsible for qualifying several landmark buildings for the National Register of Historic Places, including the oldest operating McDonalds in Downey, Stuart Born in California in, Hess received his BA at Principia College, a Master's degree in architecture from the UCLA School of the Arts and Architecture, and is a licensed architect.
After working with architects William Coburn, and Callister Payne and Bischoff, Hess started his own firm specializing in residential work and historic preservation, His first book, Googie: Fifties Coffee Shop Architecture Chronicle Booksfocused on a neglected and popular Modern form, Following books continued to explore overlooked chapters in twentieth century architecture and urbanism, He is responsible for qualifying several landmark buildings for the National Register of Historic Places, including the oldest operating McDonald's in Downey, Stuart Company Plant and Office Building and Bullock's Pasadena in Pasadena, and the Hotel Valley Ho in Scottsdale, Arizona.
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