Gain Television And Consumer Culture: Britain And The Transformation Of Modernity Conceived By Robert Turnock Rendered As Print

The radical expansion and dramatic changes in television broadcasting during the third quarter of the twentieth century reflected and promoted the development of a new form of consumer culture in Britain.
Society was becoming marked by fragmentation, individualism and consumerism and at the same time, ITV, a new commercial service, was challenging the middleclass, public service BBC, This Television and Consumer Culture's examination of television's novel intervention in and rearticulation of British culture over this period pinpoints a crucial moment in the development of consumer capitalism when television's novel metaphysical forms provided a model of consumption par excellence.

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