of nasty gal recommended it Not very systematic, although has a few good insights from the battlefield, This book provided some helpful insight on the common struggles of small businesses entering or finding themselves stuck in "no man's land" ie too big to be small and too small to be big.
Tatum suggests that no man's land kicks in aroundemployees and/orM in annual revenue both numbers eerily familiar to me as the founder and president of a small business withemployees that did just overM
in revenue last year.
He offers several insights and recipes to plow through no man's land, or to retreat to the comfort of being a great, profitable small business.
I found his suggestions helpful, though perhaps not particularly insightful,
Definitely recommended if you find your business in this position with no apparent way out, If starting a company is difficult, leading a company once the business has caught fire is infinitely more so, Thousands of startups each year approach the dangerous transition that Doug Tatum calls No Mans Landwhen they are too big too be considered small but still too small to be considered big.
Tatum offers the navigational rules these companies need, and valuable case studies of emerging growth businesses that succeeded or failed during No Mans Land,
.
Get It Now No Man's Land: A Survival Manual For Growing Midsize Companies Illustrated By Doug Tatum Presented As Digital Format
Doug Tatum