Secure Angel Customers Demon Customers: Discover Which Is Which, And Turbo-Charge Your Stock Authored By Larry Selden Displayed In Mobi

had to read this book three times to understand it, If you have the time and the patience, . . go ahead One of the oldest myths in business is that every customer is a valuable customer, Even in the age of hightech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money.
In many places, it's typical that

the toppercent of customers are generating almost all the profit while the bottompercent are actually destroying value.
Managers are missing tremendous opportunities if they are not aware which of their customers are truly profitable and which are not.

 
According to Larry Selden and Geoff Colvin, there is a way to fix this problem: manage your business not as a collection of products and services but as a customer portfolio.
Selden and Colvin show readers how to analyze customer data to understand how you can get the most out of your most critical customer segments.
The authors reveal how some companies such as Best Buy and Fidelity Investments have already moved in this direction, and what customercentric strategies are likely to become widespread in the coming years.
For corporate leaders, middle managers, or small business owners, this book offers a breakthrough plan to delight their best customers and drive shareowner value.
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