"If you get only one book, . . " It's a cliche, but this comes very close to being the only book on email marketing a beginner or intermediate would need.
It covers all the high points quite well, Read it, mark it up and keep it on hand, You could do much worse than having just this one to refer back to, This is a great introductory book if you want to get into the basics of email marketing the structure is always clear, the content exhaustive and the pleasant, colloquial style makes it an easy, enjoyable read at the same time.
Данная книга отлично подходит для людей, которые только начинают работать в сфере emailмаркетинга. Но если вы уже разбираетесь в базовых понятиях, то вам она покажется малозначимой. Читается легко, для себя вынесла пару новых идей, но не более. The first chapter almost lost me, But after that, the book was full of good, actionable information, This is a great book to read if you've already started building an email list, have been told by everyone how valuable the contacts are.
. . and then got afraid to email them, This is a good book to read when you are starting to do online marketing and you're learning about email marketing in particular.
The author walks you through how email marketing works and helps you understand what you need to do to get setup with your email marketing.
And best of all what he shares isn't outdated, You can apply it now and still get results, good for beginners
A great digest of email marketing best practices, Nothing extraordinary. If you have any knowledge on email marketing this isnt for you, Good for beginners or people with interest in it but no experience, Where this book succeeds: clear, concise prose and a specific orientation to small businesses and consultants getting started in email marketing, The book also has solid b/w screen graphics, Brodie is a UKbased writer, but the book is generic to different systems, Where the book falls short: too beginner, and somewhat out of date, Brodie talked to others, but his examples and the real challenges they faced are rather lacking,./.Without practical advices the value of this book is about,
Good for newbies in email marketing,
Cannot say I have found something extraordinary here a lot of people write in their comments it's the best book, and all, but it's a solid book on emailmarketing with useful tips and tricks.
For beginners and for those looking to optimize their existing emailmarketing process it's a good place to start! Email marketing
A bit of this and that.
Good book to read if you are
just getting into email marketing, Very little about persuasion. Easy reading for an hour, "A results getting tour de force, This is simply the best book on email marketing I have ever read, " Howard Lothrop
Email Persuasion: The StepByStep Guide to Attracting More Clients and Winning More Sales With Email Marketing
Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies.
In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trustbased relationships and generate more sales through email.
Inside the book you'll discover: The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.
surefire subject line models that will get your emails opened and read, The "optin formula" for getting the right people to subscribe to your emails and how to accelerate the growth of your subscriber list.
How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you, The advanced techniques for turning email subscribers into paying clients and why accepted wisdom on selling in emails is almost all wrong.
"We've seen a threefold increase in leads and we've won several new clients, " Adrian Willmott
Email Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients.
No jargon. No fluff. Just practical, realworld strategies that deliver results,
"Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!" Tony Latimer
Want to know how to build a list of ideal clients as subscribers fast Start with the OptIn formula on page.
How to get through spam filters, and "greymail" technology Turn to pagefor the most up to date advice,
The best format for emails Page, When to send them and how frequently Start on page, but also check pageon why frequent emailing is often more effective
Getting your system onto autopilot Page.
Advanced techniques to get the right messages to the subscribers who will most value them Page, Writing persuasively Page.
"Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today" Anna Letitia Cook
Packed full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results.
If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email.
If you want to get results fast from email marketing then you need Email Persuasion, Scroll up and grab a copy now,