is the best book to be used as a reference in conducting research methodology wise, It provides valuable information about conducting research starting from A to Z using simple language and ways of explanation.
Loved it! Truly, This is a fantastic resource for research,
Author takes time after introducing terms and explains them in more detail, The book is written in a sort of textbook way, Chapters begin with a bullet list of what you should learn reading it, The end of chapters have a review of the topics discussed, Pragmatic and inspiring, this applied book will help you to complete your research quickly and well, David Gray's advice is both positive and sensible as he walks you through each step of the research process from start to finish.
Weaving quantitative, qualitative, and mixed methods together, he encourages you to consider flexible options and to choose the most appropriate methods for your
projects.
Setting out the realities of conducting research in realworld settings, David will help you to find the practical tools and the confidence you need to make good research choices as well as providing coverage of a wide range of assessment techniques and employability skills.
The book also introduces an incredible range of digital resources:
Awardwinning video to bring concepts to life
Video top tips from David
Case studies from experts
Journal articles to showcase real research
Interactive glossary flashcards
Multiple choice questions to test yourself with
Multidisciplinary data sets
Downloadable checklists to guide you.
Brimming with energy and grounded in reality, this book is still your definitive companion to research from theory to design, data collection to data analysis and writing up to dissemination this book has everything you need to excel.
Interactivity only available through Vitalsource eBook included as part of paperback product ISBN, Access not guaranteed on secondhand copies as access code may have previously been redeemed, .
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David E Gray